Here are two handy Image Programs that are Freethumbs up

With more people using  CMS Content Management Systems websites, like WordPress an image editing program is important.

So people can update there website and with photos off their digital cameras etc. We regularly get asked how to crop and enhance images, make banner adds and re-size photos & how can you do it effectively with out buying more software.

Well here is a free programs free alternative to Photoshop.

Gimp, is a Free alternative to Photoshop gimp logo

Once you get past the odd name, you’ll find Gimp to be an excellent free tool for editing images for you web design projects or any creative online work.

It’s basically a free alternative to Photoshop and includes many of the advanced tools that Photoshop provide. The biggest gripe I find is that those who are used to Photoshop, find the interface to be different enough that they have to basically re-learn another not-so-simple image editing program. But once you play with it a bit and learn the basics, you’ll find it to be a great addition to your web design tool box.

You can find Gimp HERE and learn how to use it with their excellent Gimp tutorials HERE

 

 

  1. Gimp: Once you get past the odd name, you’ll find Gimp to be an excellent free tool for editing images for you web design projects or any creative online work.  It’s basically a free alternative to Photoshop and includes many of the advanced tools that Photoshop provide.  The biggest gripe I find is that those who are used to Photoshop, find the interface to be different enough that they have to basically re-learn another not-so-simple image editing program.  But once you play with it a bit and learn the basics, you’ll find it to be a great addition to your web design tool box.  You can find it HERE and learn how to use it with their excellent tutorials HERE.

When writing a Blog or News Article the content (Copy) is King.seo copy writing is king

Here are a few tips that will help you to write copy that will engage your readers & improve your ranking in relevant Google searches.

You need to have articles (Blogs, Posts) of between 250 to 500. Which is in 3 good paragraphs.

It is a good idea to stretch these out.

Here is an example of some copy that may be used by one of our new clients for their news page, SVS Engineering Services who inspect & certify pressure vessels to comply with Australian Standards & OH&S.

It is important to be very descriptive using lots of keywords so instead of just saying ‘the inspection‘ make it ‘the high pressure vessel integrity inspection‘ also instead or using the word ‘it‘ change it to be something like ‘air compressors like the 50 litre pressure vessel pictured to the right‘ is similar to the kind used in many automotive repair word shops’

To write good copy it is best to try & stick with a single theme for an article & break it into;

  • Article Introduction (paragraph)
  • Present the Reason for the Articles (Blog / Post’s) existence.
    Your post needs to have a purpose…… It’s to address a specific problem -There’s a problem that needs to be solved
  • Content of article (2 or 3 paragraphs)
    Explain how the article (Blog/Post) will help address the problem – explain to the reader what the post will provide for them, and why it’s valuable information for them.
  • Conclusion (1paragraph) wrap up the article with reminders about, do it now & save money, do it now & be certified, do it now for peace of mind, be OH&S, save downtime etc ……
    Call to acting – if you have a similar situation, contact us today

If you are getting someone else to write blogs or news articles for you, they will need you to provide the basics of article.

So if you would like Find Net Solutions to write copy for your blog/posts (news articles) please contact us today.

 

 

 

Here are a few tips to help you;adobe pdf download

  • Manage media files, (pictures & document) for your website
  • Improve your indexing with Google images

Managing Media files like images & documents.

Lets start with documents.
Before you upload a document to your website it needs to be saved in a format that can be opened by everyone so it is best to save as a .pdf file. If it is a large document (large file size of say more that a few meg) it is best to convert it to a .zip file which will compress the file size. Zip flies are also a handy to if you have content on the document that you don’t want indexed with Google, as Google can’t lift content off a .zip file.

OK now for images.Origami spider made with $2 bills
It is always best to edit images before uploading. When you save an image on your hard drive, save images at a sensible size in pixels width & height (max 1000 pixels) and consider the file size (KB & MB) because if it is too big it will load too slow & people will move on to a competitors website.

Try & use file extensions for your images like .jpeg which is the standard photo file type. PNG also is good to use if the image has a transparent back ground. Steer away from .gif as these file normally distort when minimised.

Note: most images (except .gif) can be saved as a smaller image with distorting or pixel-ating. However all images will pixel-ate if made bigger than the saved file size.
Tip: Save the original large image on your hard drive then resize & name & re-save to be used on your website or email.

Size facts;
Things to remember about image sizes is that when you reduce an image size by 25% it will reduce the file size by not just 25% but at least twice the expected file size & the higher the original image resolution & type of image can increase it even more.
eg a few facts about the image to the right how it was to how it now is after resizing.Searching the Google Search Engine

  • 1024 × 768 pixels is 194,028 bytes (197 KB on disk)
  • 256 × 192 pixels is 21,030 bytes (25 KB on disk)

Improve your indexing with Google images

  • name the image with descriptive keywords & string of keywords, so rather than ‘photo1’, name it ‘Find_Net_Solutions_Google_Consultants_Gold_Coast’.
  • Make sure you don’t have spaces between words by using either a minus sign (-) or and underscore (_). The reason is the space between characters creates unnecessary code when loaded into a website, this then miniseries the effectiveness of getting the image to be ranked by Google in Google images that links back to your website.

 

 

 

 

Want to be on the 1st page on Google?PPC wasted mobile view

NO not all the time!!!

Here is an example of 2 separate businesses that pay someone (who probably refers to themselves an expert) to get them at the top of the first page on Google.

So what is wrong with this picture;
The mobile phone screen shot of a Google search for ‘Tea Gardens Auto Electrics’ (Tea Gardens is north of Newcastle NSW)

  • The 1st result is an auto electrician who services Brisbane northern suburbs
  • The 2nd paid result is an auto electrician in Brisbane southern suburbs.
  • These businesses are probably paying about $3 or $4 every time someone clicks on their advert.

When these businesses get their Google Adwords report from their Expert PPC account manager, it probably shows a high percentage of impressions (number of times the ad is displayed).

It probably also shows that their ads run very high in a search result eg 1st & 2nd position.

It is such a waste that these businesses pay for people to phone them or visit their website who can not use their service as they are 9 hours drive away.

Conclusion
Don’t do any Google advertising with anyone until you contact us.

The sales person may seem to know what they are talking about & may seem to have a great deal. However what results will you get for your money?

If you want to run a Google Adwords PPC (Pay Per Click) campaign ask us first. As a Google Agency we can offer 1st time advertisers $100 free Google Ads.adwords

 

 

 

 

 

 

 

 

 

 

When Not to Use a Search Engine

Q/ Do You Do This? – If so we can save you time, just by changing a simple habit.

You will be surprised the number of people who take the slow, long way around to go to a particular website.

website search  & address bar

Just say you have the website address of a website eg facebook.com how would you get to the website

1/ Would you put the address in a search engine like Google or Bing? then read through the search results to go to the website. Hope Not as this is the dumb, slow way. This way makes you sift through search engine results to then click on the link to get to the website.

2/ Be Smart put the website address straight into your web browser address bar (address field, web address location bar or URL bar).

Being Smarter by NOT Using a Search Engine to  find a website when you have the exact website address allows you to go straight to the website. One simple step, thus the smart way.

This is critical when going to a non searchable website address eg a https (secure site) a webmail or server web address as these website locations are NOT Searchable simply because they are specifically for a limited uses, not for the general public.

 

 

 

A SEO Experts Regularly Cause Business Owners Griefseo fail

You probably get email after email & many phone calls from experts that can put your website on the 1st page of Google.

Please Do NOT hand over any information, usernames or passwords to anyone before you talk with your website developer.

WHY?
Case Study 1

We have a good client & back in 2003 we set up a HTML style (old style now) which back then was a non editable multi page website & was always ranked well in a Google Search.

The business owner looking to increase business from his website paid a company (Google Expert) to do his PPC Pay Per Click Google Adwords campaign for him which cost him a lot, for the return they he received (which is normal for PPC advertising)

Then he was convinced by another web developer to register 2 more related domain names. Good Idea! however as the developer really only want to make money & not do the right thing by the client (like most SEO so called experts). So this other web developer built another 2 HTML websites.

The dumb thing about this is that now he has 3 websites for the same business & this weakens his authoritativeness, in the eyes of Google, so he shot himself in the foot, as it drastically dropped his search ranking. However to add salt to the wound this developer did not use a CMS Content Management System (new style) web site but a less effective old HTML style website. Our client was now left with 3 websites that he needed to pay someone to make updates to & he paid out heaps of money to be ranked worse.

Question; Is better to have only one listing for your business high on the 1st Page of Google or is it better to have 2 or 3 listings on the 2nd & 3rd page for the same Google search?
Answer; of course it is better to have one listing, high on the 1st page of a Google Search.

What can you learn from this;
1/ If you want to buy a spot in a Google search result, contact us for your PPC Adwords campaign.
2/ If you want more traffic ask us 1st for advice, we are going to be less bias as you are already our client.

3/ Never give your website log in details to anyone, regardless of how talented they say they are, until you check with your existing web developer

4/ Price alone for a service, is not the same as value for money.

5/Ignore those so called SEO Experts.
What is an Ex Pert, Ex is a ‘has been’ & a ‘spert’ is a drip under pressure.

 

 

 

Increase your websites SEO effectiveness with imagesgoogle search

We have installed special SEO functionality in many of our clients websites that dramatically boosts their Google ranking.

However there is a simple way of linking your website to be listed with Google & that is with images.

When you save an image on your hard drive,

  • save it at a sensible size in pixels width & height (max 1000 pixels) and consider the file size (KB & MB) because if it is too big it will load too slow & people will move on to a competitors website (see below)
  • name the image with descriptive keywords & string of keywords, so rather than photo1, name it Find_Net_Solutions_Google_Consultants_Gold_Coast.
  • Make sure you don’t have spaces between words by using either a minus sign (-) or and underscore (_). The reason is the space between characters creates unnecessary code when loaded into a website, this then miniseries the effectiveness of getting the image to be ranked by Google in Google images that linkSearching the Google Search Engines back to your website.

Size facts;
Things to remember about image sizes is that when you reduce an image size by 25% it will reduce the file size by not just 25% but at least twice the expected file size & the higher the original image resolution & type of image can increase it even more.
eg a few facts about the image to the right how it was to how it now is after resizing.

  • 1024 × 768 pixels is 194,028 bytes (197 KB on disk)
  • 256 × 192 pixels is 21,030 bytes (25 KB on disk)

 

 

 

 

 

We all know the best advertisement is the one that works & it is even better if it is free.PPC example battery world tuggeranong

Tip – Get your website ranking well in a FREE organic search & then if you want more high results in a search engine result find someone who can get you the best result.

Remembering PPC Pay Per Click advertising is that. You pay every time someone clicks on your advert.

So make sure when you adverts appear in a search that benefits your business as every time someone click on your advert it costs you.

So if you are a battery dealer on the Gold Coast or on the Sunshine Coast Qld your ad shouldn’t appear in a search result for Car Batteries Canberra.

 

 

 

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What Do You Mean Hosting is not Hosting?cheap affordable webhosting

Remember that famous TV advertisement for Castrol Oil, ‘Oils ain’t Oils Sol‘. Were the Mafia Boss demonstrates that the effectiveness of the oil is more important in the long run than the cheap upfront cost that Sol paid for a budget oil.

Well guys hosting is the same the cheap option is not always the best solution for your business, So Hosting ain’t Hosting Guys.

Not all hosting’s the same

When researching web hosting many people fail to recognise that in fact not all hosting is the same. Hosting is the essential link between your website and the internet, but can often become a baffling and confusing annoyance.

There are three things that you need to care about when looking at hosting; stability, security and value. Find Net Solutions covers all these providing a reliable and secure server which is part of a world class hosting infrastructure, with the right price to suit any budget.

So contact us today if you want the right solution for the right price.