Hierarchy of Website Search Engine Optimisation

Hierarchy of SEO Part One

Hierarchy of SEO Part One

Understanding SEO and What Matters Most

Search Engine Optimisation is important for a website to be ranked by Google. This is a simple explanation of what matters most with SEO. So you can have a more effective online presence.

Let’s face it when someone is looking for a product, service or solution to a question.
What do they do?
They ‘Google it’

That is why as a website owner you need to understand what matters most with Search Engine Optimisation.
Please Note: When we talk about SEO we are referring to Organic Search Engine Ranking. That is ranking in a search without paying for advertising for that page position on Google.google-seo-graph-300

There are 2 types of SEO they are;

  1. ON Site SEO which is Search Engine Optimisation done on your website to improve your Search Ranking.
  2. OFF Site SEO which is Search Engine Optimisation done away from your website. That intern increases your websites search-ability and your Search Ranking.
    An example of the most effective tool you can use for Off Site SEO is your FREE Google My Business Pages. That is the listing that normally is below the paid adverts and these Google My Business listing have Google Reviews, a link to your website and Directions etc.
    However using and optimising Google My Business Pages is a topic for another day. Want to know more contact us at  https://findnetsolutions.com/contact-us/

Let’s Focus on Your Websites SEO and What Matters

I will explain what you need to focus on with SEO. Keeping it simple for you to understand the hierarchy of website Organic SEO. And the importance of starting from the SEO Basics which is a website ‘Crawl-ability’. This is how well the website has been constructed so search engine bots can easily crawl a website and understand page layout and what links to what and what content is on each pages. This starts with an XML file called a sitemap which lists the URL of each page on the website.

Crawl-ability is the very basic and most important part of the SEO Hierarchy. It’s the basic needs of a website to be found and ranked by Google.

You could relate it to ‘Maslow’s Hierarchy of Human Needs’ as the basics of life. The ‘physiological needs’ of a human. This includes breathing, food, water and shelter for humans.

Hierarchy of Website SEO

 

However many website owners are mistaken as they believe that’s ALL they need is a well constructed website. They believe that’s all they need to be ranked well in a Google search. This is absolutely incorrect these days with nearly 400 new websites being launched every minute.

So with competition increasing at over half a million new websites a day.

You need to focus on more than Crawl-ability. You need to focus on the next few SEO levels in SEO Hierarchy. Which is  ‘Compelling Content’ and ‘Keyword Optimising’.

Compelling Content needs to be recent and relevant content that answers the questions that people are searching for when they do a Google search.

The most effective way to have Compelling Content is to do regular Blog Posts on your website. When you do this regularly Google will improve your ranking. As you will become considered as an authority in your field.

Want to get more traffic to your website?

Take up our Free SEO Audit, enquire here – https://findnetsolutions.com/get-a-free-website-appraisal/

 

 

thumbs up

Affordable Content Writing

The fact is that Blogging massively improves Google Ranking by indexing key words and phrases faster. Our other business Easy Online Biz Solutions also  recommend this service for Business Websites and eCommerce including all of our clients who have a Rent to Own Your Online Store. The reason is that Hire Writers make it easy and affordable to do Blogging. Which drastically improves SEO.

Identifying Spam Emails

Identifying and Dealing with Spam and Undeliverable Emails

You need to identify whether the Spam emails are coming from;
– Your contact form on your website
OR
– Just random spam emails not from your website form
From your Contact Form 
– If they are coming from your contact form then we or someone needs to look at upgrading your website with Google reCAPTCHA 3 – https://www.google.com/recaptcha/intro/v3.html
reCAPTCHA v3 image
Note: Do NOT mark these Contact Form emails submissions as Spam as you may miss an important Contact Form submission that is Not Spam.
Spam emails Not from Your Contact Form 
– If they are random Spammers then we need to see where the Spammers got your email address. If your email address is on your OR another website or business listings and the email address is not masked with a code. Then that is were it may have started. As Spammers harvest email address from easy targets like that. Then on sell your email address over and over ….
So if this is the case
–  Then the un-masked emails need removing or hidden on every web page they are on.. NOTE this won’t stop the Spammers that have your email address already. However it will stop the future harvesting process… Until they find away around that masking code.
Every time a spam email comes in (NOT from your Contact Form) it need to be moved to your Spam Folder.
You can also…
–  Log into your webmail at  your webmail address – domainname.com.au/webmail
– enter your email address and  the corresponding password.
– Go to Spam Filter and Enable the ‘Custom Spam Auto Delete Threshold’. However you need to remember that the lower the threshold the more the server will discard. … It’s not a human so… some good emails may not get though if this is set too low.
Webmail Log In
If it keeps happening from the same Spammer you need to;
–  Log into your webmail at your webmail address – domainname.com.au/webmail
NOTE – Type in the complete URL… go to the URL, web address Do NOT Search for it…
– enter your email address and  the corresponding password.
– Go to Box Trapper then ‘Black List’ and enter the email address with the formatting as explained.
You can edit the other settings in Box Trapper as required.
In Box Trapper…. You can also White List emails (that are wanted) that are not coming through. So they aren’t automatically treated as Spam by the mail server.
See other screen shots below…
Webmail White Listing
Now you probably also have Email Spam Software like Nortons, Trend Micro or one of the free programs. You need to log into those and check this settings.
If it all gets too hard get your IT Guy in and get them to help you
OR
Set Up a new email address and use it… NOTE Don’t Delete your original email address until all your accounts using this email are converted to the new email address.
Now if other people aren’t getting your email… 
They (your email or domain) have probably been deemed by the other persons email server or spam program as Spam. So you need get the other party to White list your email address in their spam filters so they receive your emails.
Test this by sending an email from a personal email address if it bounces you have there email address wrong.
Most importantly….
– Never use your normal business email with mail merge and send bulk emails.. that was OK 10 years ago now it is classed as Spam. Use a dedicated Email Program like MailChimp or Constant Contact etc.
Make sure your email password is very very harder and if it’s not now Change it ASAP with numbers, upper and lower case and characters like @#$%^& etc
Always have a subject in your email and try and personally it and anything to do with money. Free, profits, price, credit, and anything with a dollar sign etc. We see some people who send emails being very lazy without a Subject or a signature and so they look spammy.
If all else fails you can set up a dedicated email client like Office 365 which starts from $12 per user per month.
Still have questions contact us here
Security image

It’s Time Secure Your Website

Your Website Needs an SSL Certificate

Google is now penalising websites that Do NOT have an SSL Certificate.

Chrome browsers show a website UNSECURE WEBSITE if it doesn’t have a SSL Certificate. An SSL Certficate gives your website a Green Padlock and https before the Website Address. Rather that the standard http://YourWebsiteAddress.com

A Secure website one with a SSL Certificate encrypts the information that goes to and from it to the Server.

This is a website without an SSL

No SSL it is not secure website

 

 

 

 

 

 

 

This is a clients website with our Verified SSL Certificate

Secure Site with an SSL Certificate

 

 

 

 

 

 

We must understand that having an SSL Certificate and the Green Padlock means that your website can not be hacked.

The SSL only encrypts the information between the Server and the Website.

It Does NOT make your password anymore secure. Nor does the SSL Certiicate stop website hacking through out dated software like plug ins and themes. An SSL does NOT stop your computer from being violated after getting a Virus. That can potentially get into every password protected site you log into. Some viruses can mirror the key strokes you do on different websites.

SO you still need to keep your Anti Virus Software up to date. As well as your website themes and plug ins. Plus you should avoid clicking on links that you are not sure about.

However Google, Chrome and many Firewall Software programs will block your website to some degree if you don’t install an SSL Certificate.

There are three types of SSL Certificate available today, each has a different amounts they warrant against data theft between website and server;

Extended Validation (EV SSL),
Organization Validated (OV SSL) and
Domain Validated (DV SSL).
Read more about the different types here

Contact Us today and we’ll get you sorted.

 

facebook

Facebook is #1 Website in the World

The most popular of the social media platforms is Facebook.

Article by Nicky Cane of Easy Online Biz Solutions

Number 1 in the World

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

According to recent reports, there are at least 2.13 billion active monthly users. On top of that there is another 1.74 billion active mobile users.

If you think about it that means that half the world’s population of 7.6 billion (Dec 2017) is on Facebook.

That’s a huge amount of audience you can potentially reach for your business.

See Complete article at Easy Online Biz Solutions >>>

 

Google Wants You To Be Safe

Just Recently (August 2017) Google Added HTTPS:// As A New Search Algorithm

So that means that if your website has a SSL Secure Certificate (with Padlock Icon) then the URL (website address) starts with HTTPS:// and not the standard HTTP://.

By having a Secure Certificate installed for your domain Google will favour your website more than a Non Secure Website.

Google wants you to be safe when browsing the web. So if your website has an SSL Secure Certificate, that basically means the the transfer of data to your computers browser is encrypted, thus safer.

If you want to get a SSL Certificate we offer the best type Extended Validation (EV) SSL Certificates rather than the Domain Validation (DV) SSL Certificates. Why because with a full EV SSL Certificate, the Certificate Authority checks the right of the applicant to use a specific domain name PLUS it conducts a THOROUGH vetting of the organization. Thus it is a real SSL Certification.

Please Contact Us if you would like to know more…

Read more about SSL Certification and how it affects your Google Ranking

 

 

Be Smart & Back Up Now

Smart Tip – Back Up Your Website & Emails

For Our Clients that have had their website updated in the last 5 years, you need to read & take action.

Those clients that haven’t had an update in 5 years, You Are Loosing Business, Take action  Call Us NOW

Be Smart & Back Up Your Website

Website Back Ups
As you probably know we do a monthly back up of your website.
However have you got a copy? OR are you relying on the cloud & the server?

Be Smart & save a copy to your hard drive!
To find out how – contact us for help.

Email Back Ups

If you use IMAP emails – you need to read on
The difference between IMAP & POP emails – must read

Keeping it simple – Email accounts set up as IMAP means that all your emails are on the server, & you are just looking at a reflection on your computer or phone. So if your account or the server has a hiccup You may LOOSE ALL YOUR EMAILS….

So Be Smart & Back them Up
Exporting and Importing Emails Through Webmail

Our hosting offers three different webmail clients (Horde, RoundCube and Squirrelmail) for viewing and management of your email accounts. Of these three, only Horde allows the import and export of email. This will walk you through the basic steps to perform these actions.

Log into your webmail use – http://216.172.177.191:2096 and select Horde

  • Log In by using your email address & email password

How to Create a New Folder in Horde
You may import mail into any folder, including your inbox. However, for ease of management you might find it useful to create a separate folder for imported mail – for instance, to keep all mail exported from another host separate from your current mail structure.

To create a mail folder in Horde:

1/ Left-click the Folder Actions icon in the left menu:

2/ Left-click Create Mailbox.

3/ In the “Create mailbox” popup, enter the name of the new folder and click OK:

4/ Your new folder will now appear in Horde’s left column:

 

How to Import Email

Your email should be in a .mbox or .eml file to be imported into Horde. Unzip your file first if you were provided a .zip file.

To import your emails via Horde:

1/ Right-click the folder into which you wish to import messages:

2/ On the next screen, left-click Import:

3/ In the popup, browse to the target file and click OK:

4/ A successful import will display a green message bar with details:

A failed import attempt will display a red error bar:

(This usually results from trying to import a zipped or corrupted file.)

How to Export Email

It is generally a good idea to create backups of important email folders, and Horde’s export function allows you to do this readily.

To export your email via Horde:

1/ Right-click the folder from which you wish to export messages. For instance, to export your inbox contents, right-click the Inbox icon in the left menu.

2/ On the next screen, left-click Export:

3/ The resulting popup will allow you to select to download either an uncompressed or a .zip-compressed .mbox file:

4/ Click OK in the popup window to start the download of the .mbox or zip file.

Note: The export function will not provide feedback messages. The .mbox or .zip file will be created in the download folder per your browser settings.

 

 

 

 

Square Up logo

Square Up Card Payments Made Simple

Here is a tip if you take payments with credit cards

Are you getting sick of paying your bank fees to have an EFTPOS machine?

We got rid of our banks EFTPOS machine and saving as we don’t pay monthly rental fee with Square Up.Square Up logo

Square Up lets you accept tap-and-go cards and devices and take chip cards, whether you’re on the move or at your counter.

They have clear pricing. Fast deposits. No surprise fees. Know exactly what you pay and get paid fast with Square. Tapped, inserted or swiped payments 1.9%. No other Fees

Accept every major credit card for the same rate, Visa, Mastercard and American Express.

Accept card payments on your computer or your mobile with out any other cost or equipment. Or set up the Square swipe or touch card reader for a small once off cost. Set up a receipt printer & cash draw and have your front counter fully functional.

Square Up cater for all types of businesses, without hefty fees.

Find out more here

 

 

Security of Data image

Website Security & Monitoring

Our Clients Website Security & Monitoring

Most of our clients have 24/7 Security & Monitoring which meansSecurity of Data image

These clients websites have had world class 24/7 Security & Monitoring. Which gives great peace of mind to our clients & for us as their website & hosting administrators. The software helps with &/or supplies;

  • Creates an effective firewall for websites
  • Blocks out hackers to the website
  • Blocks users who attempts & fails to log in to many times
  • Monitors the website software, from base functionalities to add ons like website plugins etc.
  • Reports by email & in website admin dashboard, the number of attacks & blocked IPs & their origin.

However no matter what ever the security monitoring or firewall is it can only protect against what possible breaches that it knows. So even the smartest, most flexible, most adaptive and most upto date firewall is it still can’t give 100% guarantee nothing will penetrate.

What we do know is that you are 99.9999% safe, when all updates are done as requested by the security monitoring software. And that the websites admin has extremely strong passwords.

So if you get a warning from us or our software, please act on it straight away, or ask us to help you.

However the Biggest Security Threat is YOU or Your Staff

  • If you use weak or moderate password for the website log in, email or computer log ins.
  • If you don’t have good & updated internet & email security on every computer
  • If you open an email that his affected with a virus, trojan, spyware or malware
  • If you click on an email link that is effective
  • If you visit websites that are not trusted
  • If you click on a link of a website that is affected with a virus, trojan, spyware or malware

Peoples miss conceptions

That any software that protects you from any virus, trojan, spyware or malware will give you 100% protect.

Spam Assassin

Spam Assassin is email server software that can be set on a client email server. The software has 5 levels of security, however the program only is a spam filter, NOT a virus, trojan, spyware or malware program

In Conclusion;

  • software to monitor something only monitors that eg website security.
  • firewall software needs to be kept updates & is never 100% secure wether it be website, server, email or mobile
  • alerts for updates should be done straight away
  • no email program can stop what a human does in regard to clicking, opening or visiting links that can infect his computer, emails or hosting server.

 

 

 

Bitcoin Welcomed by Find Net Solutions

Find Net Solutions welcomes payments by Bitcoin

Karanda Holdings Pty Ltd, web solutions business, Find Net Solutions realises that new digital currencies like Bitcoins are the future.Bitcoin accepted here

Bitcoin is the worlds leading crypto currency (digital currency) and as it is easy & convenient, why not accept it as a method of payment.

If Richard Branson accepts Bitcoin for payment for one of his Virgin Galactic space trips (watch the short video below). So why not a Find Net Solutions a web solutions business on the Gold Coast Australia!

Want to know more about the dynamic future projected for Bitcoin, watch this other video below
’10 Reasons Why coinjar logoBitcoin will Destroy All Time Highs in 2017.

Want to set up a Free Bitcoin Wallet – try CoinJar

There are many opportunities to profit from Bitcoin and other Crypto Currencies if you would like more information – contact us

 

 

If you want to understand more about Bitcoin, Crypto Currencies & opportunities around digital currencies – contact us for more information