Your Google E A T is your Reputation and a Critical Ranking Factor.
E A T is your Expertise, Authoritativeness and how Trustworthy you appear to Google.
Google also knows that consumers want to deal with people and businesses that are experts. As well as authorities in their field. And are considered trustworthy.

Getting Your Share of Google Love in 2020
Want more traffic, conversions and profits for your business in 2020.

It’s NOT just SEO or good website structure

The 3 main things Google will take into consideration in 2020 for ranking you is;
….. 1/ Your EAT Reputation.
E-A-T is your Expertise, Authoritativeness and how Trustworthy you appear.
…. 2/ Your Reputation with consumers feedback. What customers are saying about you your business, your service and your products.
….. 3/ UX which is User Experience. UX is basically how easy is your website is to navigate and get information on all devices.

Staggering Traffic Results from a Simple SEO Strategy!

To Have a Successful Online Presence You Need More Than Your Website

You Need an EFFECTIVE Traffic Strategy

Here are 2 Case studies… 18 times more website visitation from doing one simple free thing a few times.

The 3 typical Google Search Sectors are;

– Google Paid Ads known as Google Adwords (Google PPC)

– FREE Google My Business listings, which have business name, address, reviews, opening hours, link to the business website and more..

– Free Organic Search results from businesses.

Understanding SEO and What Matters Most

Search Engine Optimisation is important for a website to be ranked by Google. This is a simple explanation of what matters most with SEO. So you can have a more effective online presence.

Let’s face it when someone is looking for a product, service or solution to a question.
What do they do?
They ‘Google it’

That is why as a website owner you need to understand what matters most with Search Engine Optimisation.
Please Note: When we talk about SEO we are referring to Organic Search Engine Ranking. That is ranking in a search without paying for advertising for that page position on Google.google-seo-graph-300

There are 2 types of SEO they are;

  1. ON Site SEO which is Search Engine Optimisation done on your website to improve your Search Ranking.
  2. OFF Site SEO which is Search Engine Optimisation done away from your website. That intern increases your websites search-ability and your Search Ranking.
    An example of the most effective tool you can use for Off Site SEO is your FREE Google My Business Pages. That is the listing that normally is below the paid adverts and these Google My Business listing have Google Reviews, a link to your website and Directions etc.
    However using and optimising Google My Business Pages is a topic for another day. Want to know more contact us at  https://findnetsolutions.com/contact-us/

Let’s Focus on Your Websites SEO and What Matters

I will explain what you need to focus on with SEO. Keeping it simple for you to understand the hierarchy of website Organic SEO. And the importance of starting from the SEO Basics which is a website ‘Crawl-ability’. This is how well the website has been constructed so search engine bots can easily crawl a website and understand page layout and what links to what and what content is on each pages. This starts with an XML file called a sitemap which lists the URL of each page on the website.

Crawl-ability is the very basic and most important part of the SEO Hierarchy. It’s the basic needs of a website to be found and ranked by Google.

You could relate it to ‘Maslow’s Hierarchy of Human Needs’ as the basics of life. The ‘physiological needs’ of a human. This includes breathing, food, water and shelter for humans.

Hierarchy of Website SEO

 

However many website owners are mistaken as they believe that’s ALL they need is a well constructed website. They believe that’s all they need to be ranked well in a Google search. This is absolutely incorrect these days with nearly 400 new websites being launched every minute.

So with competition increasing at over half a million new websites a day.

You need to focus on more than Crawl-ability. You need to focus on the next few SEO levels in SEO Hierarchy. Which is  ‘Compelling Content’ and ‘Keyword Optimising’.

Compelling Content needs to be recent and relevant content that answers the questions that people are searching for when they do a Google search.

The most effective way to have Compelling Content is to do regular Blog Posts on your website. When you do this regularly Google will improve your ranking. As you will become considered as an authority in your field.

Want to get more traffic to your website?

Take up our Free SEO Audit, enquire here – https://findnetsolutions.com/get-a-free-website-appraisal/

 

 

The fact is that Blogging massively improves Google Ranking by indexing key words and phrases faster. Our other business Easy Online Biz Solutions also  recommend this service for Business Websites and eCommerce including all of our clients who have a Rent to Own Your Online Store. The reason is that Hire Writers make it easy and affordable to do Blogging. Which drastically improves SEO.

Just Recently (August 2017) Google Added HTTPS:// As A New Search Algorithm

So that means that if your website has a SSL Secure Certificate (with Padlock Icon) then the URL (website address) starts with HTTPS:// and not the standard HTTP://.

By having a Secure Certificate installed for your domain Google will favour your website more than a Non Secure Website.

Google wants you to be safe when browsing the web. So if your website has an SSL Secure Certificate, that basically means the the transfer of data to your computers browser is encrypted, thus safer.

If you want to get a SSL Certificate we offer the best type Extended Validation (EV) SSL Certificates rather than the Domain Validation (DV) SSL Certificates. Why because with a full EV SSL Certificate, the Certificate Authority checks the right of the applicant to use a specific domain name PLUS it conducts a THOROUGH vetting of the organization. Thus it is a real SSL Certification.

Please Contact Us if you would like to know more…

Read more about SSL Certification and how it affects your Google Ranking

 

 

How to get Google to crawl our site faster?

There are a few things you can do to improve your crawl speed.

Google crawlers are also know as Googlebots or Google’s web crawling bot, sometimes also called a spider. The more Googlebots crawl your website the better it will be indexed. The better your Google indexing is directly reflected in how high your website appears in a Google search.

Google wants to show a Googler (a person searching on Google) the best results for the search terms they search for. So Google ranks (indexes) websites for search terms. Google works this out with it’s ever changing Analytics.

Have an authoritative website

An authoritative website is basically a website that is recognised buy Google to;

  • Have relevant and recent information, this can be achieved by adding regular, informative, relevant well written (short, well formed sentences with good grammar)
  • Have back links from similar or related website, showing that this website is an important part of this topic being searched on Google.
    Note: irrelevant or spammy links from non related websites or on non related topics can ban a website from any Google search.
  • Be a site with little or no error of coding faults
    – bad links or 301 redirect pages

Google also looks at

  • Your websites security
    – are all the software that your website has up to date?
    – Do you have an SSL Certificate for your website?
    Google now penalisers a website that collects any persons details (like a contact form) if they done have https:// as the URL prefix
  • a XML sitemap installed, so Google can find it’s way around you site easily
  • Pages need to load fast,
    – so good website coding is important,
    – smart plug in are important to improve caching & file loading speed
    – images with the smallest file size is critical
  • Not being Responsive (mobile friendly website) Google penalises websites that are not mobile friendly when searched on a mobile devices, thus your website needs to be Responsive.
  • Too many URL on the one page to the same page etc, as this can slow Google crawlers down, as do spammy links.

Tips to increase your crawl speed

A couple of simple tips to increase your site’s crawl speed:

  • Using the methods above, find and fix all the errors.
    – Especially making your site Responsive (mobile friendly)
    – Have an SSL Certificate – having URL that starts with https://
    – Having a website that all the software is up to date
  • Keep your site recent and relevant with fresh quality well written content
  • Make sure your site is fast.
  • Add an XML sitemap to your site and submit it to the search engines.
  • If all of that fails to improve your crawl speed, start link building!

If you have any questions or need a hand please contact us

 

 

This is the latest news from Google on security and safety on the Internet

HTTPS as a ranking signal security symbol

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

Read full article at Google Blog

The Main Reasons to Listen to Google

  1. They are the most used search engine with 85 to 90% market share.
  2. If your website has a contact form then it is considered by Google to now need a SSL certificate to be a HTTPS website & rank better than your competitors that don’t.
  3. Yes all Shopping Cart websites definitely need to be HTTPS (have a SSL certificate installed)

We recommend that we all heed Google and add SSL Certificate to our websites, to make your site HTTPS. That is to have HTTPS://domain.com.au rather than the standard HTTP://domain.com.au

Contact us to make your website HTTPS secure with SSL Certificate

 

This is part D of the A to Z of Business & Website Tips

Domain Name Registration Protecting your Brand

When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM).padlock domain image

SEOs and search marketers purchased domains that contained their targeted keywords in order to increase CTRs (Click Through Rates) and to help gain higher rankings on Google and other search engines.

  • The presence of the keyword phrase in the domain was itself a ranking factor.
  • The presence of the keyword phrase in the domain encouraged other webmasters to include
  • The keyword phrase in the anchor text when linking to the site.

However with recent Google algorithm updates the domain name don’t carry as weight as they used to. However you need to protect your business & brand name.

Choosing a Brandable or Catchy Domain

The first step to building a brand is choosing a brandable domain

Your domain name is how users will find, remember, share and identify your company online.

Your brand is important, and your domain name is the foundation upon which your online brand will be built. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead.

Things to consider when choosing domains

  1. Secure as many relevant domains as possible – the domains extensions for relevant countries, like .com for international traders, possible future common business names and expanding brands, like franchises. Plus you need to register relevant domain names in every country domain your trade in eg Australia .com.au, NZ .co.nz & the UK register .co.uk
  2. The domain needs to be memorable – users must be able to easily remember your domain name/brand.
  3. Be relevant – words have implicit meanings and connotations
  4. Easy to spell – Your domain name must be easy to spell. Avoid commonly misspelled words, intentional misspellings and hyphens
  5. Sound authoritative – Your domain name should sound like a trustworthy authority
  6. Shorter is better – Keep your domain name short; 1 or 2 words is best. The top 100,000 websites, on average, have nine characters in their domain names
  7. Be unique – One of your marketing goals should be to build a distinct brand that stands out from your competitors.

Emails from Your Domain – look more professional

How professional does your band look if you use a Yahoo, Hotmail or Gmail email address as your main email address.

Be professional use your domain as your email eg sales@yourdomain.com.au for the sales department and your personal business email address yourname@yourdomain.com.au

Search Engine Submissions

This is a FREE service offered by Find Net Solutions when we manage your domain.

Good business practice is to submit your domain to search engines regularly.

Many domain registrars and or domain managers charge you extra to do this.

When Find Net Solutions, manage your domain names we do Domain Search Submissions at no extra cost

Register other domain names – protect your name – ask us more