The 3 typical Google Search Sectors are;

– Google Paid Ads known as Google Adwords (Google PPC)

– FREE Google My Business listings, which have business name, address, reviews, opening hours, link to the business website and more..

– Free Organic Search results from businesses.

Understanding SEO and What Matters Most

Search Engine Optimisation is important for a website to be ranked by Google. This is a simple explanation of what matters most with SEO. So you can have a more effective online presence.

Let’s face it when someone is looking for a product, service or solution to a question.
What do they do?
They ‘Google it’

That is why as a website owner you need to understand what matters most with Search Engine Optimisation.
Please Note: When we talk about SEO we are referring to Organic Search Engine Ranking. That is ranking in a search without paying for advertising for that page position on Google.google-seo-graph-300

There are 2 types of SEO they are;

  1. ON Site SEO which is Search Engine Optimisation done on your website to improve your Search Ranking.
  2. OFF Site SEO which is Search Engine Optimisation done away from your website. That intern increases your websites search-ability and your Search Ranking.
    An example of the most effective tool you can use for Off Site SEO is your FREE Google My Business Pages. That is the listing that normally is below the paid adverts and these Google My Business listing have Google Reviews, a link to your website and Directions etc.
    However using and optimising Google My Business Pages is a topic for another day. Want to know more contact us at  https://findnetsolutions.com/contact-us/

Let’s Focus on Your Websites SEO and What Matters

I will explain what you need to focus on with SEO. Keeping it simple for you to understand the hierarchy of website Organic SEO. And the importance of starting from the SEO Basics which is a website ‘Crawl-ability’. This is how well the website has been constructed so search engine bots can easily crawl a website and understand page layout and what links to what and what content is on each pages. This starts with an XML file called a sitemap which lists the URL of each page on the website.

Crawl-ability is the very basic and most important part of the SEO Hierarchy. It’s the basic needs of a website to be found and ranked by Google.

You could relate it to ‘Maslow’s Hierarchy of Human Needs’ as the basics of life. The ‘physiological needs’ of a human. This includes breathing, food, water and shelter for humans.

Hierarchy of Website SEO

 

However many website owners are mistaken as they believe that’s ALL they need is a well constructed website. They believe that’s all they need to be ranked well in a Google search. This is absolutely incorrect these days with nearly 400 new websites being launched every minute.

So with competition increasing at over half a million new websites a day.

You need to focus on more than Crawl-ability. You need to focus on the next few SEO levels in SEO Hierarchy. Which is  ‘Compelling Content’ and ‘Keyword Optimising’.

Compelling Content needs to be recent and relevant content that answers the questions that people are searching for when they do a Google search.

The most effective way to have Compelling Content is to do regular Blog Posts on your website. When you do this regularly Google will improve your ranking. As you will become considered as an authority in your field.

Want to get more traffic to your website?

Take up our Free SEO Audit, enquire here – https://findnetsolutions.com/get-a-free-website-appraisal/

 

 

The fact is that Blogging massively improves Google Ranking by indexing key words and phrases faster. Our other business Easy Online Biz Solutions also  recommend this service for Business Websites and eCommerce including all of our clients who have a Rent to Own Your Online Store. The reason is that Hire Writers make it easy and affordable to do Blogging. Which drastically improves SEO.

Just Recently (August 2017) Google Added HTTPS:// As A New Search Algorithm

So that means that if your website has a SSL Secure Certificate (with Padlock Icon) then the URL (website address) starts with HTTPS:// and not the standard HTTP://.

By having a Secure Certificate installed for your domain Google will favour your website more than a Non Secure Website.

Google wants you to be safe when browsing the web. So if your website has an SSL Secure Certificate, that basically means the the transfer of data to your computers browser is encrypted, thus safer.

If you want to get a SSL Certificate we offer the best type Extended Validation (EV) SSL Certificates rather than the Domain Validation (DV) SSL Certificates. Why because with a full EV SSL Certificate, the Certificate Authority checks the right of the applicant to use a specific domain name PLUS it conducts a THOROUGH vetting of the organization. Thus it is a real SSL Certification.

Please Contact Us if you would like to know more…

Read more about SSL Certification and how it affects your Google Ranking

 

 

How to get Google to crawl our site faster?

There are a few things you can do to improve your crawl speed.

Google crawlers are also know as Googlebots or Google’s web crawling bot, sometimes also called a spider. The more Googlebots crawl your website the better it will be indexed. The better your Google indexing is directly reflected in how high your website appears in a Google search.

Google wants to show a Googler (a person searching on Google) the best results for the search terms they search for. So Google ranks (indexes) websites for search terms. Google works this out with it’s ever changing Analytics.

Have an authoritative website

An authoritative website is basically a website that is recognised buy Google to;

  • Have relevant and recent information, this can be achieved by adding regular, informative, relevant well written (short, well formed sentences with good grammar)
  • Have back links from similar or related website, showing that this website is an important part of this topic being searched on Google.
    Note: irrelevant or spammy links from non related websites or on non related topics can ban a website from any Google search.
  • Be a site with little or no error of coding faults
    – bad links or 301 redirect pages

Google also looks at

  • Your websites security
    – are all the software that your website has up to date?
    – Do you have an SSL Certificate for your website?
    Google now penalisers a website that collects any persons details (like a contact form) if they done have https:// as the URL prefix
  • a XML sitemap installed, so Google can find it’s way around you site easily
  • Pages need to load fast,
    – so good website coding is important,
    – smart plug in are important to improve caching & file loading speed
    – images with the smallest file size is critical
  • Not being Responsive (mobile friendly website) Google penalises websites that are not mobile friendly when searched on a mobile devices, thus your website needs to be Responsive.
  • Too many URL on the one page to the same page etc, as this can slow Google crawlers down, as do spammy links.

Tips to increase your crawl speed

A couple of simple tips to increase your site’s crawl speed:

  • Using the methods above, find and fix all the errors.
    – Especially making your site Responsive (mobile friendly)
    – Have an SSL Certificate – having URL that starts with https://
    – Having a website that all the software is up to date
  • Keep your site recent and relevant with fresh quality well written content
  • Make sure your site is fast.
  • Add an XML sitemap to your site and submit it to the search engines.
  • If all of that fails to improve your crawl speed, start link building!

If you have any questions or need a hand please contact us

 

 

This is the latest news from Google on security and safety on the Internet

HTTPS as a ranking signal security symbol

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

Read full article at Google Blog

The Main Reasons to Listen to Google

  1. They are the most used search engine with 85 to 90% market share.
  2. If your website has a contact form then it is considered by Google to now need a SSL certificate to be a HTTPS website & rank better than your competitors that don’t.
  3. Yes all Shopping Cart websites definitely need to be HTTPS (have a SSL certificate installed)

We recommend that we all heed Google and add SSL Certificate to our websites, to make your site HTTPS. That is to have HTTPS://domain.com.au rather than the standard HTTP://domain.com.au

Contact us to make your website HTTPS secure with SSL Certificate

 

This is part D of the A to Z of Business & Website Tips

Domain Name Registration Protecting your Brand

When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM).padlock domain image

SEOs and search marketers purchased domains that contained their targeted keywords in order to increase CTRs (Click Through Rates) and to help gain higher rankings on Google and other search engines.

  • The presence of the keyword phrase in the domain was itself a ranking factor.
  • The presence of the keyword phrase in the domain encouraged other webmasters to include
  • The keyword phrase in the anchor text when linking to the site.

However with recent Google algorithm updates the domain name don’t carry as weight as they used to. However you need to protect your business & brand name.

Choosing a Brandable or Catchy Domain

The first step to building a brand is choosing a brandable domain

Your domain name is how users will find, remember, share and identify your company online.

Your brand is important, and your domain name is the foundation upon which your online brand will be built. In both social media and search engines, the domain name is the primary way by which users can identify where the link will lead.

Things to consider when choosing domains

  1. Secure as many relevant domains as possible – the domains extensions for relevant countries, like .com for international traders, possible future common business names and expanding brands, like franchises. Plus you need to register relevant domain names in every country domain your trade in eg Australia .com.au, NZ .co.nz & the UK register .co.uk
  2. The domain needs to be memorable – users must be able to easily remember your domain name/brand.
  3. Be relevant – words have implicit meanings and connotations
  4. Easy to spell – Your domain name must be easy to spell. Avoid commonly misspelled words, intentional misspellings and hyphens
  5. Sound authoritative – Your domain name should sound like a trustworthy authority
  6. Shorter is better – Keep your domain name short; 1 or 2 words is best. The top 100,000 websites, on average, have nine characters in their domain names
  7. Be unique – One of your marketing goals should be to build a distinct brand that stands out from your competitors.

Emails from Your Domain – look more professional

How professional does your band look if you use a Yahoo, Hotmail or Gmail email address as your main email address.

Be professional use your domain as your email eg sales@yourdomain.com.au for the sales department and your personal business email address yourname@yourdomain.com.au

Search Engine Submissions

This is a FREE service offered by Find Net Solutions when we manage your domain.

Good business practice is to submit your domain to search engines regularly.

Many domain registrars and or domain managers charge you extra to do this.

When Find Net Solutions, manage your domain names we do Domain Search Submissions at no extra cost

Register other domain names – protect your name – ask us more

 

 

 

This is part A of the A to Z of Business & Website Tips

Fresh articles and website content is an important part of onsite SEO (Search Engine Optimisation done on your website).

Google values fresh content. Fresh content is a significant factor in positively influencing your Google ratings for your website. The logic here is that the more frequently you update your site, the more frequently Googlebot (Google’s crawling bot) visits your site.

All website we design & develop have special functionality installed in the back end so when you publish a new Post, News Article it pings (notifies) the top search engine feeder bots that there is fresh content on your website.

In turn, this gives you the opportunity to achieve better Google rankings. With you adding more & more articles of relevant content on your website, make Google look at your website as an authoritative source of information & this reflects over time in your Google indexing.

Although you can update your site in several different ways (not to mention all the different types of content you can create), writing new blog posts (news articles) is the best & simplest way to generate fresh content that gets picked up quickly by Google.

Writing Good Copy

To write good copy it is best to try & stick with a single theme for an article plus;

  • Make sure the Article’s URL makes sense, it will help Google list the article, eg;
    not like this, www.yourdomain.com.au/uncategorized/1234
    better being, www.yourdomain.com.au/website-tips/articles-fresh-content
  • Articles should be fresh content – NOT Copied Content, unless you take a small extract & link it to the original complete article. In this case, you need to recognise the original author.
  • Try and have the main keywords toward the start of the articles sentence & paragraphs.
  • Make sure you use good spelling & punctuality
  • Start the article with an Introduction (paragraph)
  • Present the Reason for the Articles (Blog / Post’s) existence.
    Your post needs to have a purpose…… It’s to address a specific problem – There’s a problem that needs to be solved
  • Content of article (2 or 3 paragraphs) at least for a short article
  • Explain how the article (Blog/Post) will help address the problem – explain to the reader what the post will provide for them, and why it’s valuable information for them.
  • Conclusion (a paragraph) wrap up the article with a relevant solution, solutions or ideas that the reader can understand & implement
  • Have a Call to acting – if you have a similar situation, contact us today
  • Make sure you use the SEO Functionality embedded in the Post Article Admin Area,
    – Use a relevant Article Title – up to 60 characters, as most search engines use a maximum of 60 characteristics for the title.
    – Use a relevant Article Description – up to 160 characters, as most search engines use a maximum of 160 characteristics for the description.
    – Keywords – add up to 10 relevant keywords or string of keywords.
    – Tags – add up to 10 relevant Tags (words or string of words that appear in the article) no need to use your business name or other common words, Tags need to be relevant & unique to the article content.

Here are stats showing how doing regular articles can increase traffic

First, here are just a few statistics from Kapost to put blogging in perspective:

  • Brands that create 15 blog posts per month average 1,200 new leads per month.
  • Blogs give websites 434 percent more indexed pages and 97 percent more indexed links.
  • Blogs on company sites result in 55 percent more visitors.
  • B2B companies that blog generate 67 percent more leads per month than those that do not blog.

Although these are legit numbers! It demonstrates the impact writing new posts, news articles can have on your Google ranking.

So you don’t have time to write new articles!

Then engage a Content Writer, I suggest that you may want to try Hire Writers

See how little it costs
Hire Writers pride themselves in knowing that they have the lowest prices online and do not sacrifice quality for price. You can rest assured that they can handle all of your written content needs.

 

 

Yes, that’s right!

We all love to get a bargain – I think that it is just human nature.good cheap or fast

We love to shop around and save a few bucks here and there.

It feels like a little victory at the time when you save some money.

History has shown me over 16 years offering quality Online Solutions

Many small business owners try

  1. the cheap guy or girl, some are family members or neighbours, who you really can’t say no to as you want to encourage them.
  2. The others are those smoooooth or fast talkers.
  3. That cheap Indian or Filipino guys that rang or emailed you.
  4. Or those cheap DIY websites that have cheap shared hosting & you need to redirect your domain name to view it, like WIX,  Vista Print & Square Space etc…

So many times the new website either don’t perform, the business doesn’t get support and normally that happens soon after the website is finished (if it gets that far) the business owner can’t contact the web developer or just doesn’t give the support that the business owner thought they paid for.

Never has it been seen to get a Good, Cheap & Fast job done at the same time.

You need to choose:

  • Good & Cheapit won’t be fast
  • Fast & Goodit won’t be cheap
  • Cheap & Fastit won’t be good

We have cost effective, web solutions with ongoing life support & have done of over 16 years.

If you want peace of mind with your online exposure contact us today

 

 

 

 

 

 

Reviews of Your Business, Products & Services

The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.

How Do Online Reviews Affect Search Engine Rankingsonline reviews

Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .

So now that you, the local business owner, know how important reviews are, make sure your customers know, too.

Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.

The most used Review Sites

  • Google My Business
    These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
    By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
  • Facebook
    RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
  • Yahoo Local Listing
    This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.

Let’s start with some don’t and then move on to some dos.

Don’t Consider:

  • Using review stations in your place of business.
  • Writing fake reviews for your own business.
  • Paying a third party to post fake reviews, posing as a customer.
  • Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
  • Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.

Do Consider:

  • Linking to your review profiles from your website.
  • Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
  • Training staff with direct contact with customers to request a review from them upon completion of service.
  • After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
  • Requesting reviews during an after-service follow-up phone call.
  • Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.

Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings