The most popular of the social media platforms is Facebook.

Article by Nicky Cane of Easy Online Biz Solutions

Number 1 in the World

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

According to recent reports, there are at least 2.13 billion active monthly users. On top of that there is another 1.74 billion active mobile users.

If you think about it that means that half the world’s population of 7.6 billion (Dec 2017) is on Facebook.

That’s a huge amount of audience you can potentially reach for your business.

See Complete article at Easy Online Biz Solutions >>>

 

Just Recently (August 2017) Google Added HTTPS:// As A New Search Algorithm

So that means that if your website has a SSL Secure Certificate (with Padlock Icon) then the URL (website address) starts with HTTPS:// and not the standard HTTP://.

By having a Secure Certificate installed for your domain Google will favour your website more than a Non Secure Website.

Google wants you to be safe when browsing the web. So if your website has an SSL Secure Certificate, that basically means the the transfer of data to your computers browser is encrypted, thus safer.

If you want to get a SSL Certificate we offer the best type Extended Validation (EV) SSL Certificates rather than the Domain Validation (DV) SSL Certificates. Why because with a full EV SSL Certificate, the Certificate Authority checks the right of the applicant to use a specific domain name PLUS it conducts a THOROUGH vetting of the organization. Thus it is a real SSL Certification.

Please Contact Us if you would like to know more…

Read more about SSL Certification and how it affects your Google Ranking

 

 

Smart Tip – Back Up Your Website & Emails

For Our Clients that have had their website updated in the last 5 years, you need to read & take action.

Those clients that haven’t had an update in 5 years, You Are Loosing Business, Take action  Call Us NOW

Be Smart & Back Up Your Website

Website Back Ups
As you probably know we do a monthly back up of your website.
However have you got a copy? OR are you relying on the cloud & the server?

Be Smart & save a copy to your hard drive!
To find out how – contact us for help.

Email Back Ups

If you use IMAP emails – you need to read on
The difference between IMAP & POP emails – must read

Keeping it simple – Email accounts set up as IMAP means that all your emails are on the server, & you are just looking at a reflection on your computer or phone. So if your account or the server has a hiccup You may LOOSE ALL YOUR EMAILS….

So Be Smart & Back them Up
Exporting and Importing Emails Through Webmail

Our hosting offers three different webmail clients (Horde, RoundCube and Squirrelmail) for viewing and management of your email accounts. Of these three, only Horde allows the import and export of email. This will walk you through the basic steps to perform these actions.

Log into your webmail use – http://216.172.177.191:2096 and select Horde

  • Log In by using your email address & email password

How to Create a New Folder in Horde
You may import mail into any folder, including your inbox. However, for ease of management you might find it useful to create a separate folder for imported mail – for instance, to keep all mail exported from another host separate from your current mail structure.

To create a mail folder in Horde:

1/ Left-click the Folder Actions icon in the left menu:

2/ Left-click Create Mailbox.

3/ In the “Create mailbox” popup, enter the name of the new folder and click OK:

4/ Your new folder will now appear in Horde’s left column:

 

How to Import Email

Your email should be in a .mbox or .eml file to be imported into Horde. Unzip your file first if you were provided a .zip file.

To import your emails via Horde:

1/ Right-click the folder into which you wish to import messages:

2/ On the next screen, left-click Import:

3/ In the popup, browse to the target file and click OK:

4/ A successful import will display a green message bar with details:

A failed import attempt will display a red error bar:

(This usually results from trying to import a zipped or corrupted file.)

How to Export Email

It is generally a good idea to create backups of important email folders, and Horde’s export function allows you to do this readily.

To export your email via Horde:

1/ Right-click the folder from which you wish to export messages. For instance, to export your inbox contents, right-click the Inbox icon in the left menu.

2/ On the next screen, left-click Export:

3/ The resulting popup will allow you to select to download either an uncompressed or a .zip-compressed .mbox file:

4/ Click OK in the popup window to start the download of the .mbox or zip file.

Note: The export function will not provide feedback messages. The .mbox or .zip file will be created in the download folder per your browser settings.

 

 

 

 

Our Clients Website Security & Monitoring

Most of our clients have 24/7 Security & Monitoring which meansSecurity of Data image

These clients websites have had world class 24/7 Security & Monitoring. Which gives great peace of mind to our clients & for us as their website & hosting administrators. The software helps with &/or supplies;

  • Creates an effective firewall for websites
  • Blocks out hackers to the website
  • Blocks users who attempts & fails to log in to many times
  • Monitors the website software, from base functionalities to add ons like website plugins etc.
  • Reports by email & in website admin dashboard, the number of attacks & blocked IPs & their origin.

However no matter what ever the security monitoring or firewall is it can only protect against what possible breaches that it knows. So even the smartest, most flexible, most adaptive and most upto date firewall is it still can’t give 100% guarantee nothing will penetrate.

What we do know is that you are 99.9999% safe, when all updates are done as requested by the security monitoring software. And that the websites admin has extremely strong passwords.

So if you get a warning from us or our software, please act on it straight away, or ask us to help you.

However the Biggest Security Threat is YOU or Your Staff

  • If you use weak or moderate password for the website log in, email or computer log ins.
  • If you don’t have good & updated internet & email security on every computer
  • If you open an email that his affected with a virus, trojan, spyware or malware
  • If you click on an email link that is effective
  • If you visit websites that are not trusted
  • If you click on a link of a website that is affected with a virus, trojan, spyware or malware

Peoples miss conceptions

That any software that protects you from any virus, trojan, spyware or malware will give you 100% protect.

Spam Assassin

Spam Assassin is email server software that can be set on a client email server. The software has 5 levels of security, however the program only is a spam filter, NOT a virus, trojan, spyware or malware program

In Conclusion;

  • software to monitor something only monitors that eg website security.
  • firewall software needs to be kept updates & is never 100% secure wether it be website, server, email or mobile
  • alerts for updates should be done straight away
  • no email program can stop what a human does in regard to clicking, opening or visiting links that can infect his computer, emails or hosting server.

 

 

 

How to get Google to crawl our site faster?

There are a few things you can do to improve your crawl speed.

Google crawlers are also know as Googlebots or Google’s web crawling bot, sometimes also called a spider. The more Googlebots crawl your website the better it will be indexed. The better your Google indexing is directly reflected in how high your website appears in a Google search.

Google wants to show a Googler (a person searching on Google) the best results for the search terms they search for. So Google ranks (indexes) websites for search terms. Google works this out with it’s ever changing Analytics.

Have an authoritative website

An authoritative website is basically a website that is recognised buy Google to;

  • Have relevant and recent information, this can be achieved by adding regular, informative, relevant well written (short, well formed sentences with good grammar)
  • Have back links from similar or related website, showing that this website is an important part of this topic being searched on Google.
    Note: irrelevant or spammy links from non related websites or on non related topics can ban a website from any Google search.
  • Be a site with little or no error of coding faults
    – bad links or 301 redirect pages

Google also looks at

  • Your websites security
    – are all the software that your website has up to date?
    – Do you have an SSL Certificate for your website?
    Google now penalisers a website that collects any persons details (like a contact form) if they done have https:// as the URL prefix
  • a XML sitemap installed, so Google can find it’s way around you site easily
  • Pages need to load fast,
    – so good website coding is important,
    – smart plug in are important to improve caching & file loading speed
    – images with the smallest file size is critical
  • Not being Responsive (mobile friendly website) Google penalises websites that are not mobile friendly when searched on a mobile devices, thus your website needs to be Responsive.
  • Too many URL on the one page to the same page etc, as this can slow Google crawlers down, as do spammy links.

Tips to increase your crawl speed

A couple of simple tips to increase your site’s crawl speed:

  • Using the methods above, find and fix all the errors.
    – Especially making your site Responsive (mobile friendly)
    – Have an SSL Certificate – having URL that starts with https://
    – Having a website that all the software is up to date
  • Keep your site recent and relevant with fresh quality well written content
  • Make sure your site is fast.
  • Add an XML sitemap to your site and submit it to the search engines.
  • If all of that fails to improve your crawl speed, start link building!

If you have any questions or need a hand please contact us

 

 

This is the latest news from Google on security and safety on the Internet

HTTPS as a ranking signal security symbol

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

Read full article at Google Blog

The Main Reasons to Listen to Google

  1. They are the most used search engine with 85 to 90% market share.
  2. If your website has a contact form then it is considered by Google to now need a SSL certificate to be a HTTPS website & rank better than your competitors that don’t.
  3. Yes all Shopping Cart websites definitely need to be HTTPS (have a SSL certificate installed)

We recommend that we all heed Google and add SSL Certificate to our websites, to make your site HTTPS. That is to have HTTPS://domain.com.au rather than the standard HTTP://domain.com.au

Contact us to make your website HTTPS secure with SSL Certificate

 

This is part A of the A to Z of Business & Website Tips

Fresh articles and website content is an important part of onsite SEO (Search Engine Optimisation done on your website).

Google values fresh content. Fresh content is a significant factor in positively influencing your Google ratings for your website. The logic here is that the more frequently you update your site, the more frequently Googlebot (Google’s crawling bot) visits your site.

All website we design & develop have special functionality installed in the back end so when you publish a new Post, News Article it pings (notifies) the top search engine feeder bots that there is fresh content on your website.

In turn, this gives you the opportunity to achieve better Google rankings. With you adding more & more articles of relevant content on your website, make Google look at your website as an authoritative source of information & this reflects over time in your Google indexing.

Although you can update your site in several different ways (not to mention all the different types of content you can create), writing new blog posts (news articles) is the best & simplest way to generate fresh content that gets picked up quickly by Google.

Writing Good Copy

To write good copy it is best to try & stick with a single theme for an article plus;

  • Make sure the Article’s URL makes sense, it will help Google list the article, eg;
    not like this, www.yourdomain.com.au/uncategorized/1234
    better being, www.yourdomain.com.au/website-tips/articles-fresh-content
  • Articles should be fresh content – NOT Copied Content, unless you take a small extract & link it to the original complete article. In this case, you need to recognise the original author.
  • Try and have the main keywords toward the start of the articles sentence & paragraphs.
  • Make sure you use good spelling & punctuality
  • Start the article with an Introduction (paragraph)
  • Present the Reason for the Articles (Blog / Post’s) existence.
    Your post needs to have a purpose…… It’s to address a specific problem – There’s a problem that needs to be solved
  • Content of article (2 or 3 paragraphs) at least for a short article
  • Explain how the article (Blog/Post) will help address the problem – explain to the reader what the post will provide for them, and why it’s valuable information for them.
  • Conclusion (a paragraph) wrap up the article with a relevant solution, solutions or ideas that the reader can understand & implement
  • Have a Call to acting – if you have a similar situation, contact us today
  • Make sure you use the SEO Functionality embedded in the Post Article Admin Area,
    – Use a relevant Article Title – up to 60 characters, as most search engines use a maximum of 60 characteristics for the title.
    – Use a relevant Article Description – up to 160 characters, as most search engines use a maximum of 160 characteristics for the description.
    – Keywords – add up to 10 relevant keywords or string of keywords.
    – Tags – add up to 10 relevant Tags (words or string of words that appear in the article) no need to use your business name or other common words, Tags need to be relevant & unique to the article content.

Here are stats showing how doing regular articles can increase traffic

First, here are just a few statistics from Kapost to put blogging in perspective:

  • Brands that create 15 blog posts per month average 1,200 new leads per month.
  • Blogs give websites 434 percent more indexed pages and 97 percent more indexed links.
  • Blogs on company sites result in 55 percent more visitors.
  • B2B companies that blog generate 67 percent more leads per month than those that do not blog.

Although these are legit numbers! It demonstrates the impact writing new posts, news articles can have on your Google ranking.

So you don’t have time to write new articles!

Then engage a Content Writer, I suggest that you may want to try Hire Writers

See how little it costs
Hire Writers pride themselves in knowing that they have the lowest prices online and do not sacrifice quality for price. You can rest assured that they can handle all of your written content needs.

 

 

Web Photo Resizer is so simple & easy

Web Resizer banner

Web Resizer control panel

Easy to use Control Panel

Web Photo Resizer makes editing photos faster you can;

  • reduce image size
  • crop photos
  • sharpen
  • resize – change width and height
  • rotate
  • adjust contrast, brightness, saturation
  • convert photo to black and white
  • add a border
  • no registration required
  • & it’s free!

Website address is http://webresizer.com

Web Photo Resizer How to Guide

Reducing image size is important so a manageable file sized image can be uploaded & used on your website. As the larger the image file file size is it loads slower & used extra storage space for no useful purpose.

Web Resizer resize file size

Cropping images is very handy when you only want a section of the original image.

Web Resizer cropping image

Adjust image contrast, brightness, saturation & convert photos to black and white

Web Resizer gray scale

Adding a border to images

Web Resizer framing an image

Rounding corners of images can greatly enhance the image on your web page.

Web Resizer rounded corners

Do these and more image editing fast and easily online at Web Resizer

 

Yes, that’s right!

We all love to get a bargain – I think that it is just human nature.good cheap or fast

We love to shop around and save a few bucks here and there.

It feels like a little victory at the time when you save some money.

History has shown me over 16 years offering quality Online Solutions

Many small business owners try

  1. the cheap guy or girl, some are family members or neighbours, who you really can’t say no to as you want to encourage them.
  2. The others are those smoooooth or fast talkers.
  3. That cheap Indian or Filipino guys that rang or emailed you.
  4. Or those cheap DIY websites that have cheap shared hosting & you need to redirect your domain name to view it, like WIX,  Vista Print & Square Space etc…

So many times the new website either don’t perform, the business doesn’t get support and normally that happens soon after the website is finished (if it gets that far) the business owner can’t contact the web developer or just doesn’t give the support that the business owner thought they paid for.

Never has it been seen to get a Good, Cheap & Fast job done at the same time.

You need to choose:

  • Good & Cheapit won’t be fast
  • Fast & Goodit won’t be cheap
  • Cheap & Fastit won’t be good

We have cost effective, web solutions with ongoing life support & have done of over 16 years.

If you want peace of mind with your online exposure contact us today