The topic was Avatar… not the movie…
Brian helped those business owners to understand why their Customers Avatar is the base for any successful business. This is overlooked by most business owners.
Brian also went into a detailed explanation and example of the more effective way to define your Ideal Customers Avatar. As defining and knowing your customer is the most critical thing in business. No customers no business.
Most business owners think and start with Marketing. However you need to really understand your ideal client.