Spammers and Spam Bots can quickly tarnish your email integrity.
And make you look like a Spammer
The main reason your email address used to get blacklisted as SPAM. Was because you looked like a spammer because you sent bulk emails from your Outlook or similar email program. Rather than using an email service like MailChip, HubSpot, Constant Contact etc.

Your Google E A T is your Reputation and a Critical Ranking Factor.
E A T is your Expertise, Authoritativeness and how Trustworthy you appear to Google.
Google also knows that consumers want to deal with people and businesses that are experts. As well as authorities in their field. And are considered trustworthy.

Getting Your Share of Google Love in 2020
Want more traffic, conversions and profits for your business in 2020.

It’s NOT just SEO or good website structure

The 3 main things Google will take into consideration in 2020 for ranking you is;
….. 1/ Your EAT Reputation.
E-A-T is your Expertise, Authoritativeness and how Trustworthy you appear.
…. 2/ Your Reputation with consumers feedback. What customers are saying about you your business, your service and your products.
….. 3/ UX which is User Experience. UX is basically how easy is your website is to navigate and get information on all devices.

Staggering Traffic Results from a Simple SEO Strategy!

To Have a Successful Online Presence You Need More Than Your Website

You Need an EFFECTIVE Traffic Strategy

Here are 2 Case studies… 18 times more website visitation from doing one simple free thing a few times.

The 3 typical Google Search Sectors are;

– Google Paid Ads known as Google Adwords (Google PPC)

– FREE Google My Business listings, which have business name, address, reviews, opening hours, link to the business website and more..

– Free Organic Search results from businesses.

The fact is that Blogging massively improves Google Ranking by indexing key words and phrases faster. Our other business Easy Online Biz Solutions also  recommend this service for Business Websites and eCommerce including all of our clients who have a Rent to Own Your Online Store. The reason is that Hire Writers make it easy and affordable to do Blogging. Which drastically improves SEO.

Identifying and Dealing with Spam and Undeliverable Emails

You need to identify whether the Spam emails are coming from;
– Your contact form on your website
OR
– Just random spam emails not from your website form
From your Contact Form 
– If they are coming from your contact form then we or someone needs to look at upgrading your website with Google reCAPTCHA 3 – https://www.google.com/recaptcha/intro/v3.html
reCAPTCHA v3 image
Note: Do NOT mark these Contact Form emails submissions as Spam as you may miss an important Contact Form submission that is Not Spam.
Spam emails Not from Your Contact Form 
– If they are random Spammers then we need to see where the Spammers got your email address. If your email address is on your OR another website or business listings and the email address is not masked with a code. Then that is were it may have started. As Spammers harvest email address from easy targets like that. Then on sell your email address over and over ….
So if this is the case
–  Then the un-masked emails need removing or hidden on every web page they are on.. NOTE this won’t stop the Spammers that have your email address already. However it will stop the future harvesting process… Until they find away around that masking code.
Every time a spam email comes in (NOT from your Contact Form) it need to be moved to your Spam Folder.
You can also…
–  Log into your webmail at  your webmail address – domainname.com.au/webmail
– enter your email address and  the corresponding password.
– Go to Spam Filter and Enable the ‘Custom Spam Auto Delete Threshold’. However you need to remember that the lower the threshold the more the server will discard. … It’s not a human so… some good emails may not get though if this is set too low.
Webmail Log In
If it keeps happening from the same Spammer you need to;
–  Log into your webmail at your webmail address – domainname.com.au/webmail
NOTE – Type in the complete URL… go to the URL, web address Do NOT Search for it…
– enter your email address and  the corresponding password.
– Go to Box Trapper then ‘Black List’ and enter the email address with the formatting as explained.
You can edit the other settings in Box Trapper as required.
In Box Trapper…. You can also White List emails (that are wanted) that are not coming through. So they aren’t automatically treated as Spam by the mail server.
See other screen shots below…
Webmail White Listing
Now you probably also have Email Spam Software like Nortons, Trend Micro or one of the free programs. You need to log into those and check this settings.
If it all gets too hard get your IT Guy in and get them to help you
OR
Set Up a new email address and use it… NOTE Don’t Delete your original email address until all your accounts using this email are converted to the new email address.
Now if other people aren’t getting your email… 
They (your email or domain) have probably been deemed by the other persons email server or spam program as Spam. So you need get the other party to White list your email address in their spam filters so they receive your emails.
Test this by sending an email from a personal email address if it bounces you have there email address wrong.
Most importantly….
– Never use your normal business email with mail merge and send bulk emails.. that was OK 10 years ago now it is classed as Spam. Use a dedicated Email Program like MailChimp or Constant Contact etc.
Make sure your email password is very very harder and if it’s not now Change it ASAP with numbers, upper and lower case and characters like @#$%^& etc
Always have a subject in your email and try and personally it and anything to do with money. Free, profits, price, credit, and anything with a dollar sign etc. We see some people who send emails being very lazy without a Subject or a signature and so they look spammy.
If all else fails you can set up a dedicated email client like Office 365 which starts from $12 per user per month.
Still have questions contact us here

Your Website Needs an SSL Certificate

Google is now penalising websites that Do NOT have an SSL Certificate.

Chrome browsers show a website UNSECURE WEBSITE if it doesn’t have a SSL Certificate. An SSL Certficate gives your website a Green Padlock and https before the Website Address. Rather that the standard http://YourWebsiteAddress.com

A Secure website one with a SSL Certificate encrypts the information that goes to and from it to the Server.

This is a website without an SSL

No SSL it is not secure website

 

 

 

 

 

 

 

This is a clients website with our Verified SSL Certificate

Secure Site with an SSL Certificate

 

 

 

 

 

 

We must understand that having an SSL Certificate and the Green Padlock means that your website can not be hacked.

The SSL only encrypts the information between the Server and the Website.

It Does NOT make your password anymore secure. Nor does the SSL Certiicate stop website hacking through out dated software like plug ins and themes. An SSL does NOT stop your computer from being violated after getting a Virus. That can potentially get into every password protected site you log into. Some viruses can mirror the key strokes you do on different websites.

SO you still need to keep your Anti Virus Software up to date. As well as your website themes and plug ins. Plus you should avoid clicking on links that you are not sure about.

However Google, Chrome and many Firewall Software programs will block your website to some degree if you don’t install an SSL Certificate.

There are three types of SSL Certificate available today, each has a different amounts they warrant against data theft between website and server;

Extended Validation (EV SSL),
Organization Validated (OV SSL) and
Domain Validated (DV SSL).
Read more about the different types here

Contact Us today and we’ll get you sorted.

 

Article by Nicky Cane of Easy Online Biz Solutions

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.ad-campaign-structure

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

You can have multiple campaigns and then each campaign will have multiple ad sets under each. Which will then contain a few ads of its own.

>> CLICK HERE << for Complete Article by Nicky Cane of Easy Online Biz Solutions

 

Is the Facebook pixel needed?

Article by Nicky Cane of Easy Online Biz Solutions

Heck yes!importance-of-facebook-pixel

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff.

You know… the fun stuff that leads to measurable results?

If you’re not familiar with the Facebook Pixel, it’s a snippet of code unique to your ad account that should be placed between the HEAD tags of every page of your website.

>> CLICK HERE << for the complete article on Easy Online Biz Solutions