Hierarchy of SEO Part One

October 23, 2019/in SEO, Smart Business /by dave

Hierarchy of SEO Part One

Understanding SEO and What Matters Most

Search Engine Optimisation is important for a website to be ranked by Google. This is a simple explanation of what matters most with SEO. So you can have a more effective online presence.

Let’s face it when someone is looking for a product, service or solution to a question.
What do they do?
They ‘Google it’

That is why as a website owner you need to understand what matters most with Search Engine Optimisation.
Please Note: When we talk about SEO we are referring to Organic Search Engine Ranking. That is ranking in a search without paying for advertising for that page position on Google.

There are 2 types of SEO they are;

ON Site SEO which is Search Engine Optimisation done on your website to improve your Search Ranking.
OFF Site SEO which is Search Engine Optimisation done away from your website. That intern increases your websites search-ability and your Search Ranking.
An example of the most effective tool you can use for Off Site SEO is your FREE Google My Business Pages. That is the listing that normally is below the paid adverts and these Google My Business listing have Google Reviews, a link to your website and Directions etc.
However using and optimising Google My Business Pages is a topic for another day. Want to know more contact us at https://findnetsolutions.com/contact-us/

Let’s Focus on Your Websites SEO and What Matters

I will explain what you need to focus on with SEO. Keeping it simple for you to understand the hierarchy of website Organic SEO. And the importance of starting from the SEO Basics which is a website ‘Crawl-ability’. This is how well the website has been constructed so search engine bots can easily crawl a website and understand page layout and what links to what and what content is on each pages. This starts with an XML file called a sitemap which lists the URL of each page on the website.

Crawl-ability is the very basic and most important part of the SEO Hierarchy. It’s the basic needs of a website to be found and ranked by Google.

You could relate it to ‘Maslow’s Hierarchy of Human Needs’ as the basics of life. The ‘physiological needs’ of a human. This includes breathing, food, water and shelter for humans.

However many website owners are mistaken as they believe that’s ALL they need is a well constructed website. They believe that’s all they need to be ranked well in a Google search. This is absolutely incorrect these days with nearly 400 new websites being launched every minute.

So with competition increasing at over half a million new websites a day.

You need to focus on more than Crawl-ability. You need to focus on the next few SEO levels in SEO Hierarchy. Which is ‘Compelling Content’ and ‘Keyword Optimising’.

Compelling Content needs to be recent and relevant content that answers the questions that people are searching for when they do a Google search.

The most effective way to have Compelling Content is to do regular Blog Posts on your website. When you do this regularly Google will improve your ranking. As you will become considered as an authority in your field.

Want to get more traffic to your website?

Take up our Free SEO Audit, enquire here – https://findnetsolutions.com/get-a-free-website-appraisal/

Affordable Content Writing

September 21, 2019/in SEO, Smart Business, Website Tips, Whats New /by dave

The fact is that Blogging massively improves Google Ranking by indexing key words and phrases faster. Our other business Easy Online Biz Solutions also recommend this service for Business Websites and eCommerce including all of our clients who have a Rent to Own Your Online Store. The reason is that Hire Writers make it easy and affordable to do Blogging. Which drastically improves SEO.

Rent to Own Online Stores

September 4, 2019/in Featured Web Sites, Whats New /by admin

The Rent to Own Online Stores Project

Rent 2 Own Your Online Stores are new affiliate websites. That sell eBay and Amazon Affiliate products from a Online Store that automatically updates products pricing and descriptions. Old products are also automatically removed by the software programming.

Find Net Solutions was commissioned to create these Rent to Own Your Online Store as templated online store affiliate websites. Easy Online Biz Solutions needed these Rent to Own Online Stores to be;

Easy for the owner to manage.

Your Rent to Own Online Store needed to be set up and Done for the client. So a client did need any special skills or website experience to start. Their Rent to Own Your Online Store was also automated so very little time is required to maintain their Rent to Own Online Store.
As we know many people want an online business. However most people are not website gurus and they are also time poor.

Affordable for the client to start and operate.

– The client pays a small deposit up front of less that 10%.
– Then pays the Rental off until they own the site. The cost works out to less than a cup of coffee a day.
– Once their Rent to Own Your Online Store is paid off and they own it outright. Their Rent to Own Online Store cost less than a $1 a day to operate.

This required the core of the Rent to Own Online Store to be a templated design. When the client chooses which eBay Affiliate products lines or Amazon affiliate product lines. That they want to have in their Affiliate Online Store. The Rent to Own Online Store Template is customized with the target categories in the Online Store. Header images, category titles and all the SEO titles and descriptions for pages and images are updated.

The Rent to Own Online Store Template is then linked to the client eBay affiliate account or their Amazon affiliate account. After all site updates are done to pages, categories, product categories, images and plug ins. The Automated product importing from eBay or Amazon can be done with the click of a button in the rear of the Rent to Own Your Online Store.
After which the software deletes old stock that is removed from eBay or Amazon. And the Rent to Own Online Store Template software continually updates the product pricing and descriptions. So your Rent to Own Online Store always reflects the products listed on eBay and amazon.

Automated importing and updating products.

The Rent to Own Your Online Store are set up for a client with automated software and other programming. This is so that affiliate products from eBay and Amazon can be copied into a Rent to Own Online Store automatically. So with a click of a button the product images, description, title and pricing etc is automatically copied to the Rent to Own Online Store.

The import process also spins the products long description on importing. This is so Google doesn’t penalise the Rent to Own Online Store for having duplicated content.

Every fifteen or so minutes your Rent to Own Online Store automatically syncs with eBay or Amazon. This automated syncing allows for product pricing and descriptions to be updated. The Syncing process also deletes old stock from the Rent to Own Online Store that is no longer available on eBay or Amazon.

Looking for an Easy, Affordable and Automated Online Store?

Your Rent to Own Online Store is all Done for You.

It’s fully Automated, selling other peoples products online 24/7 from Amazon or eBay.

You have NO Product costs or acquisitions,
NO packing and NO shipping of products
It’s all Done for You… set up and stocked for you.
Imaging having a store and NO Customer service hassles
And your commissions are paid direct into your account
You can even sell your own products

It’s a bit like an Online Vending Machine.

As not much time is required to maintain online store
No special skills are needed
It’s set up for you and Automated
Filled with other people stock at no cost to you
You only have a very small outlay to start and
Just a few bucks a day, pays it off… and then you own it
The ongoing cost to you is less than a $1 a day to run your business
You can upgrade and expand it at anytime.

Examples of functioning Rent 2 Own Online Stores are: like https://niclex.com.au, http://eezytravel.com, and https://rvs-campers.com.

Identifying Spam Emails

August 12, 2019/in Email Marketing Tips, Smart Business, Website Tips /by admin

Identifying and Dealing with Spam and Undeliverable Emails

You need to identify whether the Spam emails are coming from;

– Your contact form on your website

OR

– Just random spam emails not from your website form

From your Contact Form

– If they are coming from your contact form then we or someone needs to look at upgrading your website with Google reCAPTCHA 3 – https://www.google.com/recaptcha/intro/v3.html

Note: Do NOT mark these Contact Form emails submissions as Spam as you may miss an important Contact Form submission that is Not Spam.

Spam emails Not from Your Contact Form

– If they are random Spammers then we need to see where the Spammers got your email address. If your email address is on your OR another website or business listings and the email address is not masked with a code. Then that is were it may have started. As Spammers harvest email address from easy targets like that. Then on sell your email address over and over ….

So if this is the case

– Then the un-masked emails need removing or hidden on every web page they are on.. NOTE this won’t stop the Spammers that have your email address already. However it will stop the future harvesting process… Until they find away around that masking code.

Every time a spam email comes in (NOT from your Contact Form) it need to be moved to your Spam Folder.

You can also…

– Log into your webmail at your webmail address – domainname.com.au/webmail

– enter your email address and the corresponding password.

– Go to Spam Filter and Enable the ‘Custom Spam Auto Delete Threshold’. However you need to remember that the lower the threshold the more the server will discard. … It’s not a human so… some good emails may not get though if this is set too low.

If it keeps happening from the same Spammer you need to;

– Log into your webmail at your webmail address – domainname.com.au/webmail
NOTE – Type in the complete URL… go to the URL, web address Do NOT Search for it…

– enter your email address and the corresponding password.

– Go to Box Trapper then ‘Black List’ and enter the email address with the formatting as explained.

You can edit the other settings in Box Trapper as required.

In Box Trapper…. You can also White List emails (that are wanted) that are not coming through. So they aren’t automatically treated as Spam by the mail server.

See other screen shots below…

Now you probably also have Email Spam Software like Nortons, Trend Micro or one of the free programs. You need to log into those and check this settings.

If it all gets too hard get your IT Guy in and get them to help you

OR

Set Up a new email address and use it… NOTE Don’t Delete your original email address until all your accounts using this email are converted to the new email address.

Now if other people aren’t getting your email…

They (your email or domain) have probably been deemed by the other persons email server or spam program as Spam. So you need get the other party to White list your email address in their spam filters so they receive your emails.

Test this by sending an email from a personal email address if it bounces you have there email address wrong.

Most importantly….

– Never use your normal business email with mail merge and send bulk emails.. that was OK 10 years ago now it is classed as Spam. Use a dedicated Email Program like MailChimp or Constant Contact etc.

– Make sure your email password is very very harder and if it’s not now Change it ASAP with numbers, upper and lower case and characters like @#$%^& etc

– Always have a subject in your email and try and personally it and anything to do with money. Free, profits, price, credit, and anything with a dollar sign etc. We see some people who send emails being very lazy without a Subject or a signature and so they look spammy.

If all else fails you can set up a dedicated email client like Office 365 which starts from $12 per user per month.

Still have questions contact us here

It’s Time Secure Your Website

August 17, 2018/in Smart Business, Website Tips /by dave

Your Website Needs an SSL Certificate

Google is now penalising websites that Do NOT have an SSL Certificate.

Chrome browsers show a website UNSECURE WEBSITE if it doesn’t have a SSL Certificate. An SSL Certficate gives your website a Green Padlock and https before the Website Address. Rather that the standard http://YourWebsiteAddress.com

A Secure website one with a SSL Certificate encrypts the information that goes to and from it to the Server.

This is a website without an SSL

This is a clients website with our Verified SSL Certificate

We must understand that having an SSL Certificate and the Green Padlock means that your website can not be hacked.

The SSL only encrypts the information between the Server and the Website.

It Does NOT make your password anymore secure. Nor does the SSL Certiicate stop website hacking through out dated software like plug ins and themes. An SSL does NOT stop your computer from being violated after getting a Virus. That can potentially get into every password protected site you log into. Some viruses can mirror the key strokes you do on different websites.

SO you still need to keep your Anti Virus Software up to date. As well as your website themes and plug ins. Plus you should avoid clicking on links that you are not sure about.

However Google, Chrome and many Firewall Software programs will block your website to some degree if you don’t install an SSL Certificate.

There are three types of SSL Certificate available today, each has a different amounts they warrant against data theft between website and server;

Extended Validation (EV SSL),
Organization Validated (OV SSL) and
Domain Validated (DV SSL).
Read more about the different types here

Contact Us today and we’ll get you sorted.

What to Know When Setting up Your First Facebook Ad Campaign

April 14, 2018/in Social Media Marketing, Website Tips /by dave

Article by Nicky Cane of Easy Online Biz Solutions

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

You can have multiple campaigns and then each campaign will have multiple ad sets under each. Which will then contain a few ads of its own.

>> CLICK HERE << for Complete Article by Nicky Cane of Easy Online Biz Solutions

Know the Importance of the Facebook Pixel?

April 14, 2018/in Social Media Marketing, Website Tips /by dave

Is the Facebook pixel needed?

Article by Nicky Cane of Easy Online Biz Solutions

Heck yes!

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff.

You know… the fun stuff that leads to measurable results?

If you’re not familiar with the Facebook Pixel, it’s a snippet of code unique to your ad account that should be placed between the HEAD tags of every page of your website.

>> CLICK HERE << for the complete article on Easy Online Biz Solutions

Facebook is #1 Website in the World

April 14, 2018/in Smart Business, Social Media Marketing, Website Tips /by dave

The most popular of the social media platforms is Facebook.

Article by Nicky Cane of Easy Online Biz Solutions

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

According to recent reports, there are at least 2.13 billion active monthly users. On top of that there is another 1.74 billion active mobile users.

If you think about it that means that half the world’s population of 7.6 billion (Dec 2017) is on Facebook.

That’s a huge amount of audience you can potentially reach for your business.

See Complete article at Easy Online Biz Solutions >>>

Google Wants You To Be Safe

October 7, 2017/in SEO, Smart Business, Website Tips /by admin

Just Recently (August 2017) Google Added HTTPS:// As A New Search Algorithm

So that means that if your website has a SSL Secure Certificate (with Padlock Icon) then the URL (website address) starts with HTTPS:// and not the standard HTTP://.

By having a Secure Certificate installed for your domain Google will favour your website more than a Non Secure Website.

Google wants you to be safe when browsing the web. So if your website has an SSL Secure Certificate, that basically means the the transfer of data to your computers browser is encrypted, thus safer.

If you want to get a SSL Certificate we offer the best type Extended Validation (EV) SSL Certificates rather than the Domain Validation (DV) SSL Certificates. Why because with a full EV SSL Certificate, the Certificate Authority checks the right of the applicant to use a specific domain name PLUS it conducts a THOROUGH vetting of the organization. Thus it is a real SSL Certification.

Please Contact Us if you would like to know more…

Be Smart & Back Up Now

August 15, 2017/in Smart Business, Website Tips /by admin

Smart Tip – Back Up Your Website & Emails

For Our Clients that have had their website updated in the last 5 years, you need to read & take action.

Those clients that haven’t had an update in 5 years, You Are Loosing Business, Take action Call Us NOW

Be Smart & Back Up Your Website

Website Back Ups
As you probably know we do a monthly back up of your website.
However have you got a copy? OR are you relying on the cloud & the server?

Be Smart & save a copy to your hard drive!
To find out how – contact us for help.

Email Back Ups

If you use IMAP emails – you need to read on
The difference between IMAP & POP emails – must read

Keeping it simple – Email accounts set up as IMAP means that all your emails are on the server, & you are just looking at a reflection on your computer or phone. So if your account or the server has a hiccup You may LOOSE ALL YOUR EMAILS….

So Be Smart & Back them Up
Exporting and Importing Emails Through Webmail

Our hosting offers three different webmail clients (Horde, RoundCube and Squirrelmail) for viewing and management of your email accounts. Of these three, only Horde allows the import and export of email. This will walk you through the basic steps to perform these actions.

Log into your webmail use – http://216.172.177.191:2096 and select Horde

Log In by using your email address & email password

How to Create a New Folder in Horde
You may import mail into any folder, including your inbox. However, for ease of management you might find it useful to create a separate folder for imported mail – for instance, to keep all mail exported from another host separate from your current mail structure.

To create a mail folder in Horde:

1/ Left-click the Folder Actions icon in the left menu:

2/ Left-click Create Mailbox.

3/ In the “Create mailbox” popup, enter the name of the new folder and click OK:

4/ Your new folder will now appear in Horde’s left column:

How to Import Email

Your email should be in a .mbox or .eml file to be imported into Horde. Unzip your file first if you were provided a .zip file.

To import your emails via Horde:

1/ Right-click the folder into which you wish to import messages:

2/ On the next screen, left-click Import:

3/ In the popup, browse to the target file and click OK:

4/ A successful import will display a green message bar with details:

A failed import attempt will display a red error bar:

(This usually results from trying to import a zipped or corrupted file.)

How to Export Email

It is generally a good idea to create backups of important email folders, and Horde’s export function allows you to do this readily.

To export your email via Horde:

1/ Right-click the folder from which you wish to export messages. For instance, to export your inbox contents, right-click the Inbox icon in the left menu.

2/ On the next screen, left-click Export:

3/ The resulting popup will allow you to select to download either an uncompressed or a .zip-compressed .mbox file:

4/ Click OK in the popup window to start the download of the .mbox or zip file.

Note: The export function will not provide feedback messages. The .mbox or .zip file will be created in the download folder per your browser settings.