What Is Content Decay? Content decay refers to the gradual decline in the relevance, visibility, and effectiveness of online content over time. It occurs as a result of various factors, including changes in search engine algorithms, shifts in user behaviour, updates in social media platforms, and the emergence of new content competing for attention.

Are your Schema Markups Validated? Are you familiar with schema markup and its importance for your website’s search engine optimization (SEO)? If not, it’s time to catch up! Schema markup is a way to add structured data to your website. By implementing it on your website, you can improve your website’s visibility in search engine results pages (SERPs), making it easier for users to find your website. There are 29 Structured Data items that Google defines.

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