Your Website Needs Both AEO and SEO What is the AEO and SEO? SEO and AEO are closely related but cater to slightly different aspects of search optimisation. SEO is about improving your website’s visibility on search engine result pages (SERPs). It includes strategies like keyword optimisation, link building, and creating valuable content to attract traffic. AEO, on the other hand, focuses on helping search engines and voice assistants deliver direct answers to users’ queries.