Anchor Text Tips from Gold Coast Website Design and SEO Digital Marketers. Search Engine Optimisation Tips from Find Net Solutions Website Design. Anchor texts are the backbone of link building. The correct mix can boost your ranking exponentially. What are Anchor Texts? The words you use for linking to another website is called anchor text. Google pays a lot of attention to these words. Anchor means to LINK one location to another and this is what anchor text does between two websites. Why Is Anchor Text Important? Anchor texts enhance the user experience by giving them access to more information, and thus. enhance your SEO. NOTE: Anchor texts can also be used to link to initiate downloads, like documents on files like Google Drive. Always click anchor texts from sites you trust. You don’t want any malicious ware on your system.