ad-campaign-structure

What to Know When Setting up Your First Facebook Ad Campaign

Article by Nicky Cane of Easy Online Biz Solutions

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.ad-campaign-structure

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

You can have multiple campaigns and then each campaign will have multiple ad sets under each. Which will then contain a few ads of its own.

>> CLICK HERE << for Complete Article by Nicky Cane of Easy Online Biz Solutions

 

importance-of-facebook-pixel

Know the Importance of the Facebook Pixel?

Is the Facebook pixel needed?

Article by Nicky Cane of Easy Online Biz Solutions

Heck yes!importance-of-facebook-pixel

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff.

You know… the fun stuff that leads to measurable results?

If you’re not familiar with the Facebook Pixel, it’s a snippet of code unique to your ad account that should be placed between the HEAD tags of every page of your website.

>> CLICK HERE << for the complete article on Easy Online Biz Solutions

 

 

facebook

Facebook is #1 Website in the World

The most popular of the social media platforms is Facebook.

Article by Nicky Cane of Easy Online Biz Solutions

Number 1 in the World

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

According to recent reports, there are at least 2.13 billion active monthly users. On top of that there is another 1.74 billion active mobile users.

If you think about it that means that half the world’s population of 7.6 billion (Dec 2017) is on Facebook.

That’s a huge amount of audience you can potentially reach for your business.

See Complete article at Easy Online Biz Solutions >>>

 

online reviews

Reviews Affect Your Ranking

Reviews of Your Business, Products & Services

The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.

How Do Online Reviews Affect Search Engine Rankingsonline reviews

Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .

So now that you, the local business owner, know how important reviews are, make sure your customers know, too.

Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.

The most used Review Sites

  • Google My Business
    These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
    By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
  • Facebook
    RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
  • Yahoo Local Listing
    This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.

Let’s start with some don’t and then move on to some dos.

Don’t Consider:

  • Using review stations in your place of business.
  • Writing fake reviews for your own business.
  • Paying a third party to post fake reviews, posing as a customer.
  • Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
  • Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.

Do Consider:

  • Linking to your review profiles from your website.
  • Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
  • Training staff with direct contact with customers to request a review from them upon completion of service.
  • After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
  • Requesting reviews during an after-service follow-up phone call.
  • Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.

Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings

social media missing piece

Sharing a Post / News Article

It’s Easy to share your news or specials to Facebook

The best way to have your news or specials on your website and in social media like Facebook, is to

  • First add the article to your website, using the article SEO optimised functions in admin, this way it is submitted to search engine crawlers
  • And then link it to your Facebook business page. that way when people want to read full article from Facebook it takes them to your website.

These are the easy steps to add an article to Facebook

  1. Find the article you want to share, copy the URL (full article web address, which may not be the page URL) To copy URL, highlight the URL, click ‘Crl C’ (or Apple ‘Command C’)article URL
  2. Go to Facebook.com and log in as the Administrator for your Business Facebook page.
  3. Go to your Facebook ‘Timeline’
  4. Paste the website article URL into ‘Status’ tab
  5. Facebook will automatically import the article, title, link, part of the content and a choice of images from that URL.
  6. Choose the desired image or images
  7. Edit the ‘Status’ text to be more meaningful, rather than just having the URL (content can be added above the URL)
  8. Click Publish
  9. Easy as…..
    Facebook screen shot
  10. Now you can log into your Facebook Personal or another Admin profile, search to find the business Facebook page and Share that Facebook post. Which will end up on your Timeline.

 

 

New Financial Years Resolution for Businesses

Smart Suggestion – New Financial Years Resolution for Businesses

Find Net Solutions would like to wish you a glorious, rewarding and productive new financial year.new year resolution

A New Financial Year and a new beginning to take what we know & be more effective & improve on it to be more efficient.

Our tip for you to make as a News Financial Year Resolution in 2015/16 is;

  • Keep connected with your customers
    • Directly with a monthly or bi monthly personalised email newsletter. Keep the subject line so it is a quick reminder of your business, as many emails won’t be opened & read however having your business name in the subject line helps keep you in the minds of your customers.
    • Keep your email newsletters interesting & not too long
    • Don’t bombard your clients with emails just one a month should be plenty. Unless you have timely & valuable product or service to offer
    • Stay connected with Social Media with soft interesting short articles & definitely not a sales angle.
  • Be easy to find by future clients.

    • Regularly post fresh content on your website, have a news or specials page
    • Stay competitive on Google and the best way to do that is to make sure your FREE Google+ Business page (formally known as Google Local Listing page) is current and interesting.

Hope this helps you to focus on the key points to be compeditive online – If you need a hand or advice please contact us

 

 

 

 

a bright idea to grow

Pay It Forward

We can all make a difference in someones life

Karanda Holdings Pty Ltd – Find Net Solutions would like to encourage more people & businesses to Pay It Forward, do something to help others, to make their lives better, without expecting anything in return.

In business we can support individuals, businesses &  community groups. We should encourage customers & other businesses to show gratitude & pay it forward.

You can Pay It Forward in may ways. You could show your gratitude to others in business, do as little as to take the time & making a positive review for those businesses that have given you good service.

An example would be making a positive comment or review on their social business pages like;

  • Google+ page
  • Facebook
  • Linkedin
  • Send an email, you can just send a business a thank you / testimonial email. It will make them feel good & they can add it to their website & then can share on their social media.

You can make a difference in someones life – Here is a the movie shorts of Pay it Forward – http://youtu.be/_pCtXRP1edo

 

 

Google + Reviews for Business

A follow on from the previous article – Google Places now Google Plus for Business

Write a review on Google plus pagePlease see Note below before making a review.

Google Reviews on your Google + for Business page is critical for your local listing ranking & your business link to Google Maps.

Placing a review on the new Google + for Business page has changed so here is a few tips

  1. Either click on the ‘Write a review’ that is part of a *Local Search result or click on the G+ (or Google Review) link on a businesses websiteGoogle plus logos
  2. You will need to be logged into your Google account (Google+ or Gmail account)
    If you do not have one you will need to follow the links & create one, which also includes verifying it.
  3. Then write a review, by clicking on the ‘pencil icon’
  4. After writing the review click on the ‘star icons’ to rank the business you have written the review for.
  5. Click on Publish, if the publish button is greyed out then you haven’t ranked the business.publishing a Google Review

*Local Search is a Google Search for a
product & or service in a location.
eg ‘auto electrician Canberra’ or ‘battery Canberra’

NOTE:
DO NOT make multiple reviews from the same computer, same IP address, or same network. Google will ban your listing if they  think that reviews are not genuine from individual consumers.

 

 

social media missing piece

8 Ways To Keep Social Media Fresh

Small business owners managing their own social media often ask the same question: social media tips

“How can I keep my updates fresh and engaging?”

It’s no easy task. If one were to poll marketers and business owners alike, he or she would find that creativity and the challenge of keeping updates from becoming stale is a top concern in social media. Luckily, at Omnicore Agency, our team of social media experts never run out of good ideas.

Taking a page from their book – and asking their recommendations – we’ve compiled a list for you to use the next time you get stuck on what to write, or for those moments when you need your content to pop, or those instances where you want to take what you’ve been doing to the next level. No matter what your social media challenge, these tips for keeping your social media updates fresh are sure to make managing your social channels a whole lot easier -and more successful!

Don’t Always Talk About Yourself:
This is the key to success in social media. Don’t just share links to your site or overly promotional posts. Be human, be conversational, and talk about the good words of others, including sharing their content, their links, or their creations (with credit, of course)!

Check the Date:
No idea what to post? Check the calendar! Each month – or even each day or week, for that matter – plays host to a variety of holidays, awareness weeks, and events. Find the ones that tie in to your business and find a way……