Protect Your Brand with a .au Domain Name

Have you got your .au Domain Name?

Protect your business brand and register your .au Domain Name.

WARNING…. if someone else registers a similar name as a Trade Mark, Company Name or a similar Business Name in any other Australian State. They can register your DomainName.au or the .com.au that you wanted. 

Prove You’re an Australian Business

If you are an Australian Business you should have your .com.au Domain Name and now it is recommended that you also claim the .au Domain Name. This shows people and Google that you are an Australian Business.

Some businesses that are international may also have the .com Domain Name registered.

.au shows it is an Australian Identity and can be used in a Domain Name as an extension like;

  • .com.au is a Commercial (.com) identity in Australia (.au)
  • .org.au is an Organisational (.org) identity in Australia (.au)
  • .net.au is an Network (.net) identity in Australia (.au)
  • .edu.au is an Educational (.edu) identity in Australia (.au)
  • .id.au is an Individual (.id) identity in Australia (.au)

Eligibility Rules for .au Domain Name

Unlike a .com or .net, not everyone is entitled to register a .au, .com.au, .net.au, .org.au. You must meet the special criteria as outlined in the auDA policy.

Here are some of the basic auDA Eligibility Rules

First come, first served

1. Domain name licences are allocated on a ‘first come, first served’ basis. It is not possible to pre-register or otherwise reserve a domain name.

Registrants must be Australian

2. Domain name licences may only be allocated to a registrant who is Australian, as defined under the eligibility and allocation rules for each 2LD.

Composition of domain names

3. Domain names must:

a) be at least two characters long;

b) contain only letters (a-z), numbers (0-9) and hyphens (-), or a combination of these;

c) start and end with a number or a letter, not a hyphen; and

d) not contain hyphens in the third and fourth position (eg. ab–cd.com.au).

Read the eligibility for all .au Domains here.

.au May Help With Your Google Ranking

Having an .au domain name helps Google understand where your business is based or operates. If you used a .com, Google would have a harder time ranking you for local searches–it would be dependant on other elements of your website to know which market you service.

It matters too in what searchers do with the search results. If your search returns two sites side by side, one at a .com and the other at a .com.au, which is an Australian consumer more likely to click on if they need a local business?

Note: many factors go into ranking your website on Google, so do your part to help searchers find you: use a .au domain.

Other Domains to Protect Your Brand

What if you have a Business and Website that sold

  1. Clothing
    Why don’t you register YourClothing.store or YourClothing.shop or YourClothing.shopping
    or
  2. eBikes
    Why don’t you register YoureBikes.store or eBikes.shop or eBikes.shopping
    or
  3. Cosmetics
    Why don’t you register YourCosmetics.store or YourCosmetics.shop or YourCosmetics.shopping

Make your Business unique

Here’s a few examples;

  • BusinessName.accountants
  • BusinessName.agency
  • BusinessName.realty
  • BusinessName.attorney
  • BusinessName.boutique
  • BusinessName.catering
  • BusinessName.clinic
  • BusinessName.consulting
  • BusinessName.engineering
  • BusinessName.travel

See more Domain Name here

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