What is the Difference Between AEO and SEO?
Your Website Needs Both AEO and SEO
What is the AEO and SEO?
SEO and AEO are closely related but cater to slightly different aspects of search optimisation.
SEO is about improving your website’s visibility on search engine result pages (SERPs).
It includes strategies like keyword optimisation, link building, and creating valuable content to attract traffic.
AEO, on the other hand, focuses on helping search engines and voice assistants deliver direct answers to users’ queries.
For example, while SEO might optimise a blog for “best dog foods,” AEO ensures the website provides a structured, concise answer to “What is the best dog food?” to be featured as a rich snippet or voice search result.
What is the Difference Between AEO and SEO?
While SEO (Search Engine Optimisation) has long been the cornerstone of online marketing, Answer Engine Optimisation (AEO) represents a new wave of optimisation designed to cater to evolving user behaviour.
Key Differences:
Purpose:
- SEO: Focuses on boosting website rankings in search engine results pages (SERPs).
- AEO: Focuses on helping search engines and voice assistants deliver direct, clear answers.
Search Query Style:
- SEO: Targets traditional queries like “best web design company in Australia.”
- AEO: Caters to conversational searches like “Who’s the best web designer for small businesses in Australia?”
Content Format:
- SEO: Optimises long-form content for keywords.
- AEO: Prioritises concise answers in formats like lists, FAQs, or tables to appear as featured snippets.
Outcome:
- SEO: Drives clicks to a website by ranking high.
- AEO: Provides instant answers, with or without a click, via smart devices and featured snippets.
Why Both SEO and AEO Matter:
SEO brings users to your site, while AEO ensures your business meets their needs instantly.
At Find Net Solutions, we use a dual approach in our SEO Booster & Rescue Programs to maximise your site’s effectiveness in both areas.
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