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Understanding SEO and What Matters Most

Search Engine Optimisation is important for a website to be ranked by Google. This is a simple explanation of what matters most with SEO. So you can have a more effective online presence.

Let’s face it when someone is looking for a product, service or solution to a question.
What do they do?
They ‘Google it’

That is why as a website owner you need to understand what matters most with Search Engine Optimisation.
Please Note: When we talk about SEO we are referring to Organic Search Engine Ranking. That is ranking in a search without paying for advertising for that page position on Google.google-seo-graph-300

There are 2 types of SEO they are;

  1. ON Site SEO which is Search Engine Optimisation done on your website to improve your Search Ranking.
  2. OFF Site SEO which is Search Engine Optimisation done away from your website. That intern increases your websites search-ability and your Search Ranking.
    An example of the most effective tool you can use for Off Site SEO is your FREE Google My Business Pages. That is the listing that normally is below the paid adverts and these Google My Business listing have Google Reviews, a link to your website and Directions etc.
    However using and optimising Google My Business Pages is a topic for another day. Want to know more contact us at  https://findnetsolutions.com/contact-us/

Let’s Focus on Your Websites SEO and What Matters

I will explain what you need to focus on with SEO. Keeping it simple for you to understand the hierarchy of website Organic SEO. And the importance of starting from the SEO Basics which is a website ‘Crawl-ability’. This is how well the website has been constructed so search engine bots can easily crawl a website and understand page layout and what links to what and what content is on each pages. This starts with an XML file called a sitemap which lists the URL of each page on the website.

Crawl-ability is the very basic and most important part of the SEO Hierarchy. It’s the basic needs of a website to be found and ranked by Google.

You could relate it to ‘Maslow’s Hierarchy of Human Needs’ as the basics of life. The ‘physiological needs’ of a human. This includes breathing, food, water and shelter for humans.

Hierarchy of Website SEO

 

However many website owners are mistaken as they believe that’s ALL they need is a well constructed website. They believe that’s all they need to be ranked well in a Google search. This is absolutely incorrect these days with nearly 400 new websites being launched every minute.

So with competition increasing at over half a million new websites a day.

You need to focus on more than Crawl-ability. You need to focus on the next few SEO levels in SEO Hierarchy. Which is  ‘Compelling Content’ and ‘Keyword Optimising’.

Compelling Content needs to be recent and relevant content that answers the questions that people are searching for when they do a Google search.

The most effective way to have Compelling Content is to do regular Blog Posts on your website. When you do this regularly Google will improve your ranking. As you will become considered as an authority in your field.

Want to get more traffic to your website?

Take up our Free SEO Audit, enquire here – https://findnetsolutions.com/get-a-free-website-appraisal/

 

 

Reviews of Your Business, Products & Services

The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.

How Do Online Reviews Affect Search Engine Rankingsonline reviews

Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .

So now that you, the local business owner, know how important reviews are, make sure your customers know, too.

Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.

The most used Review Sites

  • Google My Business
    These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
    By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
  • Facebook
    RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
  • Yahoo Local Listing
    This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.

Let’s start with some don’t and then move on to some dos.

Don’t Consider:

  • Using review stations in your place of business.
  • Writing fake reviews for your own business.
  • Paying a third party to post fake reviews, posing as a customer.
  • Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
  • Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.

Do Consider:

  • Linking to your review profiles from your website.
  • Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
  • Training staff with direct contact with customers to request a review from them upon completion of service.
  • After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
  • Requesting reviews during an after-service follow-up phone call.
  • Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.

Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings