Is the Facebook pixel needed?
There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.
We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.
You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff.
You know… the fun stuff that leads to measurable results?
If you’re not familiar with the Facebook Pixel, it’s a snippet of code unique to your ad account that should be placed between the HEAD tags of every page of your website.