Let’s explain the 3 main Sectors.
When people want to find a business, service, product, address, phone number or how good a business is they do what first?
They Google IT
This is Part One.
The 3 main sectors of a typical Google Search for your business, service and or product.
In future articles we will expand and give you an overview of the advantages, costs, best practice & pitfalls with getting listed high in a Google Search.
The 3 Google Search Sectors are;
- Google Paid Ads known as Google Adwords (Google PPC)
- FREE Google My Business listings, which have business name, address, reviews, opening hours, link to the business website and more..
- Free Organic Search results from businesses.
Sector 1 Google Paid Adverts
Also known as PPC, Pay Per Click, this where you pay Google every time someone clicks on your Advert, that takes them to your website, or allows them to call you direct.
This is a guaranteed way to be at the top of page 1 in a Google search. You enter into a bidding auction and the business that pays Google the most gets the top position. However the campaign and links need to be structured well.
Then you need to consider Re Targeting people who clicked on your advert or visited your website. We will cover this in future articles.
Sector 2 the FREE Google My Business Page listings
This page is critical to your business.
Google My Business page listing are FREE and have the most information about a business in any search result.
Your Google My Business listings include the business name, address, reviews, rating by customers, opening hours, phone number a link to the business website. And a map with location marker. If the business has a physical location where customer come to for their goods or services.
To Rank above your competitors you need;
- High Scoring Reviews
- A High number of Reviews
- Recent Reviews (old reviews don’t carry the same importance)
Getting and following up customers for Feedback and Reviews is part of what is called Business Reputation Marketing.
Some facts about running an effective Reputation Marketing strategy are;
6% is the average increase in revenue from our Reputation Marketing strategy.
And it’s easy, automated, saving you time!
Plus it is inexpensive and affordable for all Businesses
Sector 3 Organic Search listings are *Free
Or are they FREE?
Fact is that NOT all Organic Search result listings are free. Yes you may not be paying Google however. In many cases you will pay someone or some group for a good Organic search result.
*However as you can see the first Organic listing in the example is an ‘AutoGuru listing’. The businesses that are in that listing pay Autoguru in this case to be there…. So all Organic listings are NOT Free listings.
Yes you need to rank well in an Organic search as it still count. However to stand out you need the be seen by Google and an authority in your sector. This is achieved with smart SEO. Once again not all SEO strategies work.