Understanding SEO and What Matters Most

Search Engine Optimisation is important for a website to be ranked by Google. This is a simple explanation of what matters most with SEO. So you can have a more effective online presence.

Let’s face it when someone is looking for a product, service or solution to a question.
What do they do?
They ‘Google it’

That is why as a website owner you need to understand what matters most with Search Engine Optimisation.
Please Note: When we talk about SEO we are referring to Organic Search Engine Ranking. That is ranking in a search without paying for advertising for that page position on

There are 2 types of SEO they are;

  1. ON Site SEO which is Search Engine Optimisation done on your website to improve your Search Ranking.
  2. OFF Site SEO which is Search Engine Optimisation done away from your website. That intern increases your websites search-ability and your Search Ranking.
    An example of the most effective tool you can use for Off Site SEO is your FREE Google My Business Pages. That is the listing that normally is below the paid adverts and these Google My Business listing have Google Reviews, a link to your website and Directions etc.
    However using and optimising Google My Business Pages is a topic for another day. Want to know more contact us at

Let’s Focus on Your Websites SEO and What Matters

I will explain what you need to focus on with SEO. Keeping it simple for you to understand the hierarchy of website Organic SEO. And the importance of starting from the SEO Basics which is a website ‘Crawl-ability’. This is how well the website has been constructed so search engine bots can easily crawl a website and understand page layout and what links to what and what content is on each pages. This starts with an XML file called a sitemap which lists the URL of each page on the website.

Crawl-ability is the very basic and most important part of the SEO Hierarchy. It’s the basic needs of a website to be found and ranked by Google.

You could relate it to ‘Maslow’s Hierarchy of Human Needs’ as the basics of life. The ‘physiological needs’ of a human. This includes breathing, food, water and shelter for humans.

Hierarchy of Website SEO


However many website owners are mistaken as they believe that’s ALL they need is a well constructed website. They believe that’s all they need to be ranked well in a Google search. This is absolutely incorrect these days with nearly 400 new websites being launched every minute.

So with competition increasing at over half a million new websites a day.

You need to focus on more than Crawl-ability. You need to focus on the next few SEO levels in SEO Hierarchy. Which is  ‘Compelling Content’ and ‘Keyword Optimising’.

Compelling Content needs to be recent and relevant content that answers the questions that people are searching for when they do a Google search.

The most effective way to have Compelling Content is to do regular Blog Posts on your website. When you do this regularly Google will improve your ranking. As you will become considered as an authority in your field.

Want to get more traffic to your website?

Take up our Free SEO Audit, enquire here –



For many internet marketers, ranking high in search results isSEO Content Marketing still their top priority, churning out landing page after landing page filled with keywords and chasing results that will prove their SEO is ‘working’.

It’s time to shake off the old ranking mindset, and start thinking more like your customers. You can still incorporate keywords as part of your strategy, focus should be on really understanding your audience and delivering relevant, high-value content.

Organic search strategy works best when it addresses a specific need or topic. You can have multiple variations for keywords with any topic, so the focus should be on what the user is looking an the article should be written so that your client can find what they need.

We need to keep in mind that Google’s algorithm rule of thumb is to deliver organic search results that best helps the searcher find the answer they are looking for. So with this in mind you need to start with content that helps your clients.

SEO shouldn’t be treated as its own campaign or strategy. Your organic search efforts need to work together with all other aspects of your digital marketing in order to increase their effectiveness.

The problem with traditional SEO working within its own silo is that it doesn’t account for other channels and traffic sources. It doesn’t factor in your email marketing, content marketing or social media activity. It’s no longer about keywords and rankings, but producing content on subjects that are of real interest to your audience, and that they need in order to solve problems or overcome challenges.

Google’s new push

In the past 12 months Google has made some big changes to organic searches that will drive the future of SEO.

Googles most recent Hummingbird algorithm has the capability to understand conversational queries, driving the need to produce quality content even more.

As Google continues to tweak its systems & algorithms, & looks for ways to capture new signals, we’re naturally being pushed to adopt a more strategic approach to SEO.

This means as a business owner you need to assign a person’s time to spend more & more time continually adding recent & relevant articles on your website, blog, Google+ as well as other social & engaging platforms.

This is a part of a series articles that explain the advantages, costs, best practice & pitfalls with getting listed high in a Google Search, Google Adwords (Google PPC), Organic Search and Google Local Listings (Google Places Pages).

A overview of the 3 main Google Search  listings

Search display example PPC, Organic, Google Places Page1/ Google Adwords also known as PPC, Pay Per Click, this where you pay Google every time someone clicks on your listing that takes them to your website, regardless if they contact you. This is a guaranteed way to be at the top of page 1 in a Google search however it is also the most expensive.

2/ Google Places page, Local Search pages. This is a free page made available from Google that appears in a Google local search result.
An example of a Local Search is when people are looking for a certain service in a local location – ‘Auto Electrician Canberra’

3/ Organic listing is a search result is a free listing for your website, however it is relevant to how relevant your website is to the search words that the person entered to get that search result.
So to rank well in the free organic search is all about having a website that is a trusted source of relevant information in Google opinion.

Caution as there are so many self acclaimed SEO experts who seem to be everywhere. Many of whom will take your money & leave your website worse off.

So before you sign up with an SEO expert talk with your web developer first.

Please contact us if you have any questions