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Make your page contents more Search Engine friendly.

Search Engine Optimisation tip 3Recently we noticed one of our clients doing one of the biggest No No in SEO, with a news article he put up.

It may look OK to us a big glossy image, however a Search Engine would not find it or be able to index the keywords, as it has non. The only people that would see the October Specials are the people who receive the monthly emails newsletter.

Why;
Search engine cannot see the graphics & wording on images, they just see the file name & description plus any wording (text) in the body of the page.

So image 1 (top image) is what a person visiting the webpage will see (click for larger view).
While image 2 is what a search engine see & it takes the image name & description from that. In this case nothing.

So what to do;

  • Have the image, smaller so they can click to make it larger, this gives space on the page to have descriptive text that can be read & indexed by search engines.
  • Name the image when saving it before uploading it, make it something like ‘Business_Name_Brisbane_October_2013_ Specials.jpg’Search Engine Optimisation tip 4
  • Describe the specials being offered in October
    eg ‘Business Name Brisbane October Special are Blah Blah ….. Please remember you can charge your Capricorn Account & we deliver anywhere from Brisbane & the Gold Coast suburbs to the wider regions of Queensland & Northern NSW. We are MTA & RACQ Approved Service Centre. Bla Bla…..
    By doing this Google can crawl this article & list all those important words relative to this business & index them for when people are looking for that special or those services or a MTA or RACQ Approved Service Centre in Brisbane.

Image 2 (to the right) Click to see larger view. This is what a search engine bots or spider see, not interesting or informative.

By the way this is one of Find Net Solutions WordPress website with special SEO Functionality that wasn’t used either.

Note: The reason we didn’t make a big thing about the business name & what they do is we want people searching for them finding their website not this article. This article is to help you be more effective with your online marketing.

 

 

Increase your websites SEO effectiveness with imagesgoogle search

We have installed special SEO functionality in many of our clients websites that dramatically boosts their Google ranking.

However there is a simple way of linking your website to be listed with Google & that is with images.

When you save an image on your hard drive,

  • save it at a sensible size in pixels width & height (max 1000 pixels) and consider the file size (KB & MB) because if it is too big it will load too slow & people will move on to a competitors website (see below)
  • name the image with descriptive keywords & string of keywords, so rather than photo1, name it Find_Net_Solutions_Google_Consultants_Gold_Coast.
  • Make sure you don’t have spaces between words by using either a minus sign (-) or and underscore (_). The reason is the space between characters creates unnecessary code when loaded into a website, this then miniseries the effectiveness of getting the image to be ranked by Google in Google images that linkSearching the Google Search Engines back to your website.

Size facts;
Things to remember about image sizes is that when you reduce an image size by 25% it will reduce the file size by not just 25% but at least twice the expected file size & the higher the original image resolution & type of image can increase it even more.
eg a few facts about the image to the right how it was to how it now is after resizing.

  • 1024 × 768 pixels is 194,028 bytes (197 KB on disk)
  • 256 × 192 pixels is 21,030 bytes (25 KB on disk)