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Reviews of Your Business, Products & Services

The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.

How Do Online Reviews Affect Search Engine Rankingsonline reviews

Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .

So now that you, the local business owner, know how important reviews are, make sure your customers know, too.

Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.

The most used Review Sites

  • Google My Business
    These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
    By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
  • Facebook
    RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
  • Yahoo Local Listing
    This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.

Let’s start with some don’t and then move on to some dos.

Don’t Consider:

  • Using review stations in your place of business.
  • Writing fake reviews for your own business.
  • Paying a third party to post fake reviews, posing as a customer.
  • Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
  • Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.

Do Consider:

  • Linking to your review profiles from your website.
  • Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
  • Training staff with direct contact with customers to request a review from them upon completion of service.
  • After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
  • Requesting reviews during an after-service follow-up phone call.
  • Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.

Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings

If your business gets most of it’s business from customers who live in your community, you must get very serious about local SEO and your Google My Business page.Auto Stop Mechanical Google My Business listing

To rank well locally on Google, takes a serious commitment to a handful of things & it isn’t hard to justify when;

  • Your Google My Business listing is prominent on the 1st page of a Google Local Search.
  • 98% of searchers choose a business that is on page 1 of the results they get.
  • 88% of consumers trust online reviews as much as personal recommendations
  • 77% of smartphone users contact a business after looking for local Information

The fact is that Google made a mess of a lot of these free business listings when it changed Google Local Listings from Google Local & Google + to create Google My Business pages.

Focus on these few things;

  • You may have to cleanup your business listing, make sure that you only have one listing for your business and it’s the one Google thinks is your business.
  • Claim the right listing, you need to make sure you take full advantage of all of the fields and linking options available to you.
  • Make sure you have the right business category and subcategories chosen for your business.
  • Make note of the exact way your business (NAP) name, address and phone number appear.
    – Exact meaning is it Street or St.,
    – is it Service & Repairs or Service and Repairs.
    Whatever you show listed as the NAP on your Google My Business Page, you’ll want to use consistently on your own website and across all directories. More on directory listings in future articles….
  • Add regular posts or articles on your Business Google+ page, make sure they are unique and relevant to your business, your local area & or the business category your are listed in.
  • Get Reviews from customers….  CAUTION NOTE, A MUST READ……

IF you would like us to give you a FREE evaluation or optimise your listing drop us an email – click here

 

It’s Easy to share your news or specials to Facebook

The best way to have your news or specials on your website and in social media like Facebook, is to

  • First add the article to your website, using the article SEO optimised functions in admin, this way it is submitted to search engine crawlers
  • And then link it to your Facebook business page. that way when people want to read full article from Facebook it takes them to your website.

These are the easy steps to add an article to Facebook

  1. Find the article you want to share, copy the URL (full article web address, which may not be the page URL) To copy URL, highlight the URL, click ‘Crl C’ (or Apple ‘Command C’)article URL
  2. Go to Facebook.com and log in as the Administrator for your Business Facebook page.
  3. Go to your Facebook ‘Timeline’
  4. Paste the website article URL into ‘Status’ tab
  5. Facebook will automatically import the article, title, link, part of the content and a choice of images from that URL.
  6. Choose the desired image or images
  7. Edit the ‘Status’ text to be more meaningful, rather than just having the URL (content can be added above the URL)
  8. Click Publish
  9. Easy as…..
    Facebook screen shot
  10. Now you can log into your Facebook Personal or another Admin profile, search to find the business Facebook page and Share that Facebook post. Which will end up on your Timeline.

 

 

 Get on Google for Free

Your Google+ page connects you with customers, whether they’re looking for you on Search, Maps, Google+ or mobile devices.

Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones.

Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

Video by Google

 

 

There is one thing worse than having a bad review on your Google + Business page Google local search mouse over & reviews

(formally known as Google Places page). That one thing that is worse is when the review is not founded, or not related to the business or is a personal attack on a staff member.

I cropped off the bad review in this image as it has one of the staffs names.

So what can you do?

  1. You can delete the page & start over however as you can see in this case this business as the top position in a Google local search (Business A) So lets not delete this yet, unless we don’t have another option.
  2. We can add about 10 new reviews & hopefully that will push the bad review lower down the page so it ends up in the section click for more reviews’ Report a Google review violation
  3. The other option is to report a violation to Google. So in this case we will try that first.

How do you report a Google + Review Violation to Google?

  1. Do a Google local search eg search ‘Auto Electrician Canberra’
  2. Click the link Google Reviews, find the review that is in breach of Google policy violation.
  3. Mouse over next to the reviewers name, a small grey flag appears, click thaGoogle report a policy violationt flag & it opens a page ‘Report a policy violation’
  4. Choose the Violation Type
  • This post contains hateful, violent or inappropriate content
  • The post contains advertising or spam
  • Off topic
  • The post contains conflicts of interest

Then click submit.

Please Note:
The outcome of reporting a Reviews Violation comes down to what Google (the machine) believes & you have no recourse. You may find that your Google+ page disappears or drops in ranking & at the same time  that terrible Google + Review is still there.

If you need a hand with any website, SEO Search Engine Optimisation, Google +, Google pages or listings or any internet marketing issue contact us

 

 

 

A follow on from the previous article – Google Places now Google Plus for Business

Write a review on Google plus pagePlease see Note below before making a review.

Google Reviews on your Google + for Business page is critical for your local listing ranking & your business link to Google Maps.

Placing a review on the new Google + for Business page has changed so here is a few tips

  1. Either click on the ‘Write a review’ that is part of a *Local Search result or click on the G+ (or Google Review) link on a businesses websiteGoogle plus logos
  2. You will need to be logged into your Google account (Google+ or Gmail account)
    If you do not have one you will need to follow the links & create one, which also includes verifying it.
  3. Then write a review, by clicking on the ‘pencil icon’
  4. After writing the review click on the ‘star icons’ to rank the business you have written the review for.
  5. Click on Publish, if the publish button is greyed out then you haven’t ranked the business.publishing a Google Review

*Local Search is a Google Search for a
product & or service in a location.
eg ‘auto electrician Canberra’ or ‘battery Canberra’

NOTE:
DO NOT make multiple reviews from the same computer, same IP address, or same network. Google will ban your listing if they  think that reviews are not genuine from individual consumers.

 

 

As you may now that when Google Places was introduced in 2010 I was the Editor of ‘Get Found! How to Top Google’s Local Listings’ this book has helped thousands of businesses make the most of their Google Local Search & Google Maps listings. Now a few years on many things have changed from with Google Local Business Search so the book is out of date so we will continue doing relevant articles to help you stay competitive in a local search on Google.

Google Places now Google Plus for Businesses Pages Explainedgoogle places google plus google local maps

Google Places (also known as Google Plus Local) and Google Plus for Business are very important for all businesses who trade locally to have their Google Plus profile established.

So if people look for your business by searching something like ‘Auto Electrician Canberra’ (service/product & location) then your business needs to be found in that local search results Google Plus for Business.

What is the Difference between Google Places and Google Plus?

Google has been fairly confusing during the changes that it made to how local businesses are listed in its Maps and Search that rolled in 2012, and it has not made things easy or clear for local businesses.

Originally, a local business could create a listing for themselves on Google Maps by using Google Places. After the creation of Google Plus, Google also made it possible for businesses to create social pages on Google Plus, called Google Plus for Business — similar to Facebook pages for businesses.

Google’s ultimate goal has been to combine the map listings of the Google Places pages with the social aspect of the Google Plus pages. The first step in this process was to upgrade the look and feel of a Google Places page so that it looks more like a Google Plus page.

If you want rank better in a local search on Google call us today