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security symbol

HTTPS for Google Ranking

This is the latest news from Google on security and safety on the Internet

HTTPS as a ranking signal security symbol

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

Read full article at Google Blog

The Main Reasons to Listen to Google

  1. They are the most used search engine with 85 to 90% market share.
  2. If your website has a contact form then it is considered by Google to now need a SSL certificate to be a HTTPS website & rank better than your competitors that don’t.
  3. Yes all Shopping Cart websites definitely need to be HTTPS (have a SSL certificate installed)

We recommend that we all heed Google and add SSL Certificate to our websites, to make your site HTTPS. That is to have HTTPS://domain.com.au rather than the standard HTTP://domain.com.au

Contact us to make your website HTTPS secure with SSL Certificate

 

online reviews

Reviews Affect Your Ranking

Reviews of Your Business, Products & Services

The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.

How Do Online Reviews Affect Search Engine Rankingsonline reviews

Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .

So now that you, the local business owner, know how important reviews are, make sure your customers know, too.

Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.

The most used Review Sites

  • Google My Business
    These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
    By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
  • Facebook
    RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
  • Yahoo Local Listing
    This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.

Let’s start with some don’t and then move on to some dos.

Don’t Consider:

  • Using review stations in your place of business.
  • Writing fake reviews for your own business.
  • Paying a third party to post fake reviews, posing as a customer.
  • Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
  • Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.

Do Consider:

  • Linking to your review profiles from your website.
  • Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
  • Training staff with direct contact with customers to request a review from them upon completion of service.
  • After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
  • Requesting reviews during an after-service follow-up phone call.
  • Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.

Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings

Google Search Ranking with Mobile Website

Starting April 21 2015, Mobile Friendly Website are critical.Mobile Friendly Test in Google Web Developer Tools

Google will be expanding the use of mobile-friendliness as a Search rankings.

This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Q/ Is your website mobile friendly?

If NOT Mobile Friendly you will continue to drop down in Google Search Results

Q/ How mobile Friendly is your website?

We can evaluated your website mobile friendliness with Google – contact us if you would like this done

If your website is not ranking well with Google your website needs updating or upgrading.

FREE OFFER Find Net Solutions offer a FREE Mobile Friendly website with every new website or & updated website template.

YES FREE contact Us today

 

 

SEO Organic Results from Better Content

For many internet marketers, ranking high in search results isSEO Content Marketing still their top priority, churning out landing page after landing page filled with keywords and chasing results that will prove their SEO is ‘working’.

It’s time to shake off the old ranking mindset, and start thinking more like your customers. You can still incorporate keywords as part of your strategy, focus should be on really understanding your audience and delivering relevant, high-value content.

Organic search strategy works best when it addresses a specific need or topic. You can have multiple variations for keywords with any topic, so the focus should be on what the user is looking an the article should be written so that your client can find what they need.

We need to keep in mind that Google’s algorithm rule of thumb is to deliver organic search results that best helps the searcher find the answer they are looking for. So with this in mind you need to start with content that helps your clients.

SEO shouldn’t be treated as its own campaign or strategy. Your organic search efforts need to work together with all other aspects of your digital marketing in order to increase their effectiveness.

The problem with traditional SEO working within its own silo is that it doesn’t account for other channels and traffic sources. It doesn’t factor in your email marketing, content marketing or social media activity. It’s no longer about keywords and rankings, but producing content on subjects that are of real interest to your audience, and that they need in order to solve problems or overcome challenges.

Google’s new push

In the past 12 months Google has made some big changes to organic searches that will drive the future of SEO.

Googles most recent Hummingbird algorithm has the capability to understand conversational queries, driving the need to produce quality content even more.

As Google continues to tweak its systems & algorithms, & looks for ways to capture new signals, we’re naturally being pushed to adopt a more strategic approach to SEO.

This means as a business owner you need to assign a person’s time to spend more & more time continually adding recent & relevant articles on your website, blog, Google+ as well as other social & engaging platforms.

Search Engine Optimisation Tip S13

Increase your websites SEO effectiveness with imagesgoogle search

We have installed special SEO functionality in many of our clients websites that dramatically boosts their Google ranking.

However there is a simple way of linking your website to be listed with Google & that is with images.

When you save an image on your hard drive,

  • save it at a sensible size in pixels width & height (max 1000 pixels) and consider the file size (KB & MB) because if it is too big it will load too slow & people will move on to a competitors website (see below)
  • name the image with descriptive keywords & string of keywords, so rather than photo1, name it Find_Net_Solutions_Google_Consultants_Gold_Coast.
  • Make sure you don’t have spaces between words by using either a minus sign (-) or and underscore (_). The reason is the space between characters creates unnecessary code when loaded into a website, this then miniseries the effectiveness of getting the image to be ranked by Google in Google images that linkSearching the Google Search Engines back to your website.

Size facts;
Things to remember about image sizes is that when you reduce an image size by 25% it will reduce the file size by not just 25% but at least twice the expected file size & the higher the original image resolution & type of image can increase it even more.
eg a few facts about the image to the right how it was to how it now is after resizing.

  • 1024 × 768 pixels is 194,028 bytes (197 KB on disk)
  • 256 × 192 pixels is 21,030 bytes (25 KB on disk)