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online reviews

Reviews Affect Your Ranking

Reviews of Your Business, Products & Services

The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.

How Do Online Reviews Affect Search Engine Rankingsonline reviews

Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .

So now that you, the local business owner, know how important reviews are, make sure your customers know, too.

Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.

The most used Review Sites

  • Google My Business
    These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
    By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
  • Facebook
    RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
  • Yahoo Local Listing
    This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.

Let’s start with some don’t and then move on to some dos.

Don’t Consider:

  • Using review stations in your place of business.
  • Writing fake reviews for your own business.
  • Paying a third party to post fake reviews, posing as a customer.
  • Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
  • Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.

Do Consider:

  • Linking to your review profiles from your website.
  • Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
  • Training staff with direct contact with customers to request a review from them upon completion of service.
  • After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
  • Requesting reviews during an after-service follow-up phone call.
  • Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.

Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings

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Optimise Google My Business Tips

If your business gets most of it’s business from customers who live in your community, you must get very serious about local SEO and your Google My Business page.Auto Stop Mechanical Google My Business listing

To rank well locally on Google, takes a serious commitment to a handful of things & it isn’t hard to justify when;

  • Your Google My Business listing is prominent on the 1st page of a Google Local Search.
  • 98% of searchers choose a business that is on page 1 of the results they get.
  • 88% of consumers trust online reviews as much as personal recommendations
  • 77% of smartphone users contact a business after looking for local Information

The fact is that Google made a mess of a lot of these free business listings when it changed Google Local Listings from Google Local & Google + to create Google My Business pages.

Focus on these few things;

  • You may have to cleanup your business listing, make sure that you only have one listing for your business and it’s the one Google thinks is your business.
  • Claim the right listing, you need to make sure you take full advantage of all of the fields and linking options available to you.
  • Make sure you have the right business category and subcategories chosen for your business.
  • Make note of the exact way your business (NAP) name, address and phone number appear.
    – Exact meaning is it Street or St.,
    – is it Service & Repairs or Service and Repairs.
    Whatever you show listed as the NAP on your Google My Business Page, you’ll want to use consistently on your own website and across all directories. More on directory listings in future articles….
  • Add regular posts or articles on your Business Google+ page, make sure they are unique and relevant to your business, your local area & or the business category your are listed in.
  • Get Reviews from customers….  CAUTION NOTE, A MUST READ……

IF you would like us to give you a FREE evaluation or optimise your listing drop us an email – click here

 

Google My Business

Introducing Google My Business

 Get on Google for Free

Your Google+ page connects you with customers, whether they’re looking for you on Search, Maps, Google+ or mobile devices.

Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones.

Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

Video by Google