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Google PPC Experts a new wave of telemarketing callsgoogle search

Recently it seems we have had an huge increase in telemarketing pushing that they are your answer to Google Adwords success.

Yes we still get hammered by SEO pestering telemarketing and now another wave of Google Adwords experts.

Lets face it that paid Google Ads can be very expensive, then you have the agency’s campaign set up cost and their weekly (or monthly) management fees.

Recently I was asked by an existing customer to try another Google Adwords Agency because another business he knows in the area seems to be having success with them. He thought it was going to be better value for money.

We need to remember that competitiveness of every business type and area significantly effects the cost of Google Ads, as it is an auction for your relevant keywords for the best position.

So we took on this other Google Adwords Company, I called this Google Adwords Partner and contracted a 12 week agreement. They reduced their normal rate, however this still cost 50% more than what we normally charge in set up and weekly management fee.

We found

  • The cost was 50% more in set up and in weekly management fees than we charge
  • The other Google Adwords Company made only a slight difference in results
  • Then I seemed to loose that customer service
  • Then they did nothing for the last 4 weeks of the 12 week period, yet we paid them weekly to manage the campaign.

The day after the 12 week contract finished.

Yes! I received a phone call from a telemarketer for another Google Agency, offering a free appraisal of a PPC Campaign.

I received  the free appraisal which picked the new Google Adword campaign apart. I was shockedadwords how these so called professionals bagged the other companies work, wanting to start from scratch, set up and monitoring fees. Then their special set up cost and monitoring fees was even more that the last company.

TIP
So I suggest that if you want a Google Agency to set up and manage Google Adwords for you, contact us, then ignore all those telemarketers.

Why pay more and get the same or less, let us help and offer professional customer care.

 

 

 

 

 

 

This is a part of a series articles that explain the advantages, costs, best practice & pitfalls with getting listed high in a Google Search, Google Adwords (Google PPC), Organic Search and Google Local Listings (Google Places Pages).

A overview of the 3 main Google Search  listings

Search display example PPC, Organic, Google Places Page1/ Google Adwords also known as PPC, Pay Per Click, this where you pay Google every time someone clicks on your listing that takes them to your website, regardless if they contact you. This is a guaranteed way to be at the top of page 1 in a Google search however it is also the most expensive.

2/ Google Places page, Local Search pages. This is a free page made available from Google that appears in a Google local search result.
An example of a Local Search is when people are looking for a certain service in a local location – ‘Auto Electrician Canberra’

3/ Organic listing is a search result is a free listing for your website, however it is relevant to how relevant your website is to the search words that the person entered to get that search result.
So to rank well in the free organic search is all about having a website that is a trusted source of relevant information in Google opinion.

Caution as there are so many self acclaimed SEO experts who seem to be everywhere. Many of whom will take your money & leave your website worse off.

So before you sign up with an SEO expert talk with your web developer first.

Please contact us if you have any questions