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Your Google E A T is your Reputation and a Critical Ranking Factor.
E A T is your Expertise, Authoritativeness and how Trustworthy you appear to Google.
Google also knows that consumers want to deal with people and businesses that are experts. As well as authorities in their field. And are considered trustworthy.

Getting Your Share of Google Love in 2020
Want more traffic, conversions and profits for your business in 2020.

It’s NOT just SEO or good website structure

The 3 main things Google will take into consideration in 2020 for ranking you is;
….. 1/ Your EAT Reputation.
E-A-T is your Expertise, Authoritativeness and how Trustworthy you appear.
…. 2/ Your Reputation with consumers feedback. What customers are saying about you your business, your service and your products.
….. 3/ UX which is User Experience. UX is basically how easy is your website is to navigate and get information on all devices.