Reviews of Your Business, Products & Services
The online review has become the most effective, trusted method for consumers to check out companies and products before purchase. Online reviews have such a powerful impact on purchasing behaviour, so let’s take a look at what this means for business owners.
How Do Online Reviews Affect Search Engine Rankings
Earning a steady stream of customer reviews is one of the most important pieces of a local business’s online marketing campaign. Experts believe customer reviews can improve a business’s rankings on Google—and plenty of consumer research suggests they are a key piece of the purchase-decision process .
So now that you, the local business owner, know how important reviews are, make sure your customers know, too.
Now is the time to develop a plan to reach out to them and ask them to leave public feedback for your business. This can be done with printed material to hand to customers as they purchase from you or electronically such as a personalised email or a status update on Facebook. If you combine this with a promotion or giveaway this normally increases the participation rate.
The most used Review Sites
- Google My Business
These are the reviews that show on the right hand side of Google’s search results. Google’s Pigeon algorithm update uses location and distance ranking criteria to improve local search results. As a business owner, you should ensure that your website is correctly optimized for search with verified accounts on local directories, most importantly Google My Business. A verified local Google+ page enables you to respond to reviews while reviews, comments, images, etc. boost your search rankings.
By far Google+ & Google My Business pages are the most important place to focus with reviews and articles. After optimising your own website and adding recent and relevant articles.
RATINGS AND REVIEWS – You can find this on the left-hand sidebar on your Facebook Page. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit.
- Yahoo Local Listing
This is similar to Google My Business and enables users to post reviews of businesses using a five-star rating system.
Let’s start with some don’t and then move on to some dos.
- Using review stations in your place of business.
- Writing fake reviews for your own business.
- Paying a third party to post fake reviews, posing as a customer.
- Paying a third party to post any review on behalf of anyone else. Customers must leave their own reviews using their own accounts.
- Getting too many reviews at once. They may trip filters at the review sites that will cause the reviews to be deleted.
- Linking to your review profiles from your website.
- Creating simple print materials, listing places customers can review you, to be given to the customer at the time of service.
- Training staff with direct contact with customers to request a review from them upon completion of service.
- After completion of service, following up with an email linking to places a customer can review your business (don’t include Yelp).
- Requesting reviews during an after-service follow-up phone call.
- Letting your customers review your business at their review site of choice. Review diversity is good for both customers and search engines.
Articles resourced from – How Do Online Reviews Affect Your Search Engine Rankings