This is a part of a series articles that explain the advantages, costs, best practice & pitfalls with getting listed high in a Google Search, Google Adwords (Google PPC), Organic Search and Google Local Listings (Google Places Pages).
A overview of the 3 main Google Search listings
1/ Google Adwords also known as PPC, Pay Per Click, this where you pay Google every time someone clicks on your listing that takes them to your website, regardless if they contact you. This is a guaranteed way to be at the top of page 1 in a Google search however it is also the most expensive.
2/ Google Places page, Local Search pages. This is a free page made available from Google that appears in a Google local search result.
An example of a Local Search is when people are looking for a certain service in a local location – ‘Auto Electrician Canberra’
3/ Organic listing is a search result is a free listing for your website, however it is relevant to how relevant your website is to the search words that the person entered to get that search result.
So to rank well in the free organic search is all about having a website that is a trusted source of relevant information in Google opinion.
Caution as there are so many self acclaimed SEO experts who seem to be everywhere. Many of whom will take your money & leave your website worse off.
So before you sign up with an SEO expert talk with your web developer first.