Does this remind you of you?
You may want to make this part of your New Years Resolution
I had a new client who’d been putting off investing in herself. She’d spent thousands of dollars on her website, business cards and other ‘bright shiny objects’. Mary has a service business and did what most people in her industry do to get business and ended up burnt out and not very profitable. Within the first hour in our planning session, she realised she’d been spending 80% of her time on 20% of her clients, who gave her 20% of her business.
In other words, she spent most of her time focusing on the least profitable clients. She had been in business for 15 years and it was taking it’s toll on her physically and mentally. Mary has recently turned 55 and she eventually wants to wind back from her business, even sell it however no-one would buy it or manage it because everything is in Mary’s head.
Mary also discovered that she had already done the hard yards and could clearly see how she could easily quadruple her profits and work much less, but only if she did the following. Mary needed to:
1) Manage her time.