Google wants to deliver the best results to the person search as possible. This takes in two main aspects.
1/ Your website needs to be well constructed (offer good Usability for users). Plus be SEO effective, so Google bots can easily crawl your website and index content to display in a search result on Google.
We have found from experience that better SEO results are easier and faster to achieve with SEO Smart Designed websites.
2/ How Google perceives you!
A basic understanding of how Google prioritises ranking positions revolves around. Google’s belief that your business has the most Recent and Relevant information for the person searching. Plus, the business has a good Reputation in Google’s opinion.
This is a mix of;
– How long your business has been around
– Back Links to other websites and the quality of those websites
– Citations, which are listing of your Business details on online directories.
– Reviews on Google
– How popular you are. The number of visitors your website receives.
Google also defines your Reputation. This is how much of an authority you are in your niche. This is achieved from a history of Regular, Relevant content being published on your website, on Related websites and Videos on YouTube.
Consider with over 300 new websites launched every minute. That’s nearly 1/2 Million websites a day. Google has a big job to crawls websites and index them and then display the best search result. It’s believed that it would take Google about 3 months to crawl the Trillion plus websites o the internet. Thus Quality is more important than Quantity in SEO.
Google is a business and makes money from businesses advertising on Google. Thus, Google needs people using its platform. So, Google wants to display the best paid and free (organic) listing for the person searching.