How Google Pay Per Click Adwords works
- People search on Google
- They see your ad
- You get more customers
- Only pay for results
With AdWords, you can set your daily ad budget and change it whenever you want. And you only pay when potential customers click on your ad to visit your website.
Advertise globally — or locally
Where are your customers? You can tailor your AdWords campaign so that your ads appear to people just in your town or state, or all around the country or even the entire world.
Reach people on the go
Today, more and more people browse the web from phones and tablets. AdWords ads make it easy for those people to find your store’s address or website when they’re close by – or give you a call directly from your ad.
How to be the Top of Page 1
The top 3 ads of a Google search result are 1, 2 & 3 then the ads down the right side of the page are 4, 5, 6 etc
Your Business advert (listing) position in a Google search result is calculated by Google & the highest Bid X Quality Score gets the highest position, the next gets 2nd, the 3rd gets 3rd etc.
The highest Keyword score is calculated by
‘Your Maximum Cost Per Click’ (the amount you are willing to spend for a click) X (times) the Keyword Quality Score. Which is the Relevance of your Keyword to the search words used, the advert & the website page contents that the advert is goes to.
What is the Cost?
We can set up an Adwords Campaign for your business. The cost will be determined by 3 factors.
- Your Daily Budget,
- Monthly Management &
- Set Up fee
The Monthly management fee & Set Up fee will be calculated on the size of the campaign & the minimum time you wish us to manage the campaign for you.