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This is a part of a series articles that explain the advantages, costs, best practice & pitfalls with getting listed high in a Google Search, Google Adwords (Google PPC), Organic Search and Google Local Listings (Google Places Pages).

A overview of the 3 main Google Search  listings

Search display example PPC, Organic, Google Places Page1/ Google Adwords also known as PPC, Pay Per Click, this where you pay Google every time someone clicks on your listing that takes them to your website, regardless if they contact you. This is a guaranteed way to be at the top of page 1 in a Google search however it is also the most expensive.

2/ Google Places page, Local Search pages. This is a free page made available from Google that appears in a Google local search result.
An example of a Local Search is when people are looking for a certain service in a local location – ‘Auto Electrician Canberra’

3/ Organic listing is a search result is a free listing for your website, however it is relevant to how relevant your website is to the search words that the person entered to get that search result.
So to rank well in the free organic search is all about having a website that is a trusted source of relevant information in Google opinion.

Caution as there are so many self acclaimed SEO experts who seem to be everywhere. Many of whom will take your money & leave your website worse off.

So before you sign up with an SEO expert talk with your web developer first.

Please contact us if you have any questions



Going Backwards with SEO Experts Advice

We all get spammed day in day out with email & phone calls from experts that can put your website on the 1st page of Google.

Please Do NOT hand over any information, usernames or passwords to anyone before you talk with your website developer.

Case Study 2:

One of our clients paid a dedicated SEO Company who promised to increase their ranking. The SEO company seemed a large international outfit however what ever happened they suddenly dropped 25% in visits to their website.

So not only is he out of pocket $2,500 plus the loss of business.

To claw his way back to were he was will take much longer than it took to destroy what he had.

The lesson is regardless of how fast a SEO Expert can talk or how credited their company seems to be, run the idea past your web site developer first, normally it will save huge grief.



A SEO Experts Regularly Cause Business Owners Griefseo fail

You probably get email after email & many phone calls from experts that can put your website on the 1st page of Google.

Please Do NOT hand over any information, usernames or passwords to anyone before you talk with your website developer.

Case Study 1

We have a good client & back in 2003 we set up a HTML style (old style now) which back then was a non editable multi page website & was always ranked well in a Google Search.

The business owner looking to increase business from his website paid a company (Google Expert) to do his PPC Pay Per Click Google Adwords campaign for him which cost him a lot, for the return they he received (which is normal for PPC advertising)

Then he was convinced by another web developer to register 2 more related domain names. Good Idea! however as the developer really only want to make money & not do the right thing by the client (like most SEO so called experts). So this other web developer built another 2 HTML websites.

The dumb thing about this is that now he has 3 websites for the same business & this weakens his authoritativeness, in the eyes of Google, so he shot himself in the foot, as it drastically dropped his search ranking. However to add salt to the wound this developer did not use a CMS Content Management System (new style) web site but a less effective old HTML style website. Our client was now left with 3 websites that he needed to pay someone to make updates to & he paid out heaps of money to be ranked worse.

Question; Is better to have only one listing for your business high on the 1st Page of Google or is it better to have 2 or 3 listings on the 2nd & 3rd page for the same Google search?
Answer; of course it is better to have one listing, high on the 1st page of a Google Search.

What can you learn from this;
1/ If you want to buy a spot in a Google search result, contact us for your PPC Adwords campaign.
2/ If you want more traffic ask us 1st for advice, we are going to be less bias as you are already our client.

3/ Never give your website log in details to anyone, regardless of how talented they say they are, until you check with your existing web developer

4/ Price alone for a service, is not the same as value for money.

5/Ignore those so called SEO Experts.
What is an Ex Pert, Ex is a ‘has been’ & a ‘spert’ is a drip under pressure.




Search Engine Optimisation with Find Net Solutions Gold Coast

We have installed special SEO functionality in all our clients WordPress websites that dramatically boosts their Google ranking & fast.

A few tips to maximise its effectiveness;

  • Add a descriptive Title with a maximum of 60 characters
  • Add a descriptive Description with a maximum of 160 characters
  • Add descriptive Keyword that are relevant to the article.
  • Add descriptive Tags that are relevant to the article.

The power of this functionality is even more awesome when we install & activate our other special Search Engine Pinging programming. The pinging program instantly notifies over 5 dozen search engine feeders when you publish or update a Post (News, Specials articles).

Search Engine Pinging doesn’t happen with publishing of a normal page, only posts (news items) thus the importance of using the Search Engine software (described above)

Fact: The more often you update your website content & use the functions available the strong your website will rank on Google.

Look at the awesome growth of the Gold Coast North Chamber of Commerce jumped 10 fold within 6 months & at the present time it gets nearly 123,000 unique visitors in the last 12 months (1.2 million hits)

webstats GCNCC oct 2013




We all know the best advertisement is the one that works & it is even better if it is free.PPC example battery world tuggeranong

Tip – Get your website ranking well in a FREE organic search & then if you want more high results in a search engine result find someone who can get you the best result.

Remembering PPC Pay Per Click advertising is that. You pay every time someone clicks on your advert.

So make sure when you adverts appear in a search that benefits your business as every time someone click on your advert it costs you.

So if you are a battery dealer on the Gold Coast or on the Sunshine Coast Qld your ad shouldn’t appear in a search result for Car Batteries Canberra.