This is part E of the A to Z of Business & Website Tips
Improve Your Email Marketing ROI with an effective Landing Page
Effective landing pages are;
- By far the easiest and best way to Launch Your Product or Service
- Remarking potential – Build your mailing list & having a database allows you to sell your other products and services.
- Grow your customer base – From visitors, to subscribers, to customers, to raving customers who repurchase and recommend.
Visit an effective Landing Page Demo
Sending bulk emails from your domain email accounts normally causes problems, including high email rejections & bounced emails, non delivery of emails & being listed with spam & anti virus programs. This can cause huge headaches as it can effect all your emails from your domain. It’s definitely a no-no to send unsolicited emails.
So for bulk emails it is highly recommended that you use a Mass Email Program.
5 Best Free Mass Email Software to Send Bulk Email
Looking for mass emailing software? Here is a list of best bulk email programs that can help you easily send bulk emails. These bulk email sending software will help you save thousands of dollars that is spent with email marketing services.
SendinBlue
SendinBlue is one of the best all-in-one marketing dashboard for businesses to manage their email marketing and SMS campaigns. Their tools make it easy to design mobile-friendly emails, manage large contact lists, track results, and optimize campaigns.
With a Free account you can send up to 9,000 emails per month & have unlimited email addresses
MailChimp
MailChimp is an email program that is around since 2001 and is used by more than 7 million people around the world. Forms can be easily added into your website with, double opt in, email marketing follow up, easy list management and many more features.
With a Free account you can send up to 12,000 emails per month & a database of up to 2,000 addresses.
SendBlaster
The latest version SendBlaster 3 is available both as a free email sender software download along with a professional edition. No subscription is needed and one needs to pay just once for a lifetime license.
Bulk Mailer
The Bulk Mailer accepts mailer lists that are generated in a variety of programs such as Access, Excel, DBF, Word, that are prepared in ASCII text files (.txt, .lst). It is also possible to enter an unlimited number of email addresses.
Free Bulk Email Software
32Bit provides a free email blast software that is one of the best on the Internet. It consists of a wide variety of features that help make life easier. Some of the features include private contact list, HTML editor, bounce processing, and synergy with Google Analytics.
3 Other Email Programs for Sending Mass Emails
Aweber
Used by 100,000+ email marketers. You can connecting your website forms with AWeber, making it easier to follow up after someone gives you their email address
Constant Contact
Helping small business do more business. With over 15 years of experience and more than 650,000 customers, Constant Contact is the trusted leader in small business marketing
OptinMonster
The Best WordPress Popup and Lead Generation Plugin– OptinMonster helps you grow your email list by converting visitors into subscribers and customers. Get more email subscribers now!
Email Marketing Strategies to Grow Your List
Are you looking for easy ways to grow your email list?
Many people just install a sidebar opt-in form on their website and wait for users to subscribe. This results in slow growth.
There is so much more you can do to grow your email list and much faster, however it requires more time & commitment.
Here are some proven ways to grow your email list.
Use Multiple Sign up Forms on Your Website
If you want to grow your email list quickly, then you need to use multiple sign up forms to give users more opportunity to join your email list. You can combine a sidebar sign up form with a floating footer bar, slide in or scroll box or a lightbox popup to make your signup forms more noticeable. You should also have a call to action at the bottom of Blog / News Articles.
Don’t forget your website header slide show, have a Call to Action, or have a Sign Up Form in one of your image slides
Offer a Promotion or Upgrade
Incorporate a call to action with a promotion or upgrade. Bribe your visitors with an offer.
Make the offer enticing, interesting or valuable. The call to action is the visitor gets an upgrade or a free service to optin into to your list. They sign up for the offer & you get their details to re market to.
Social Media Opt-In
Facebook has introduced call to action buttons for business pages. These buttons are prominently displayed on top of your cover image and are visible without scrolling.
Twitter Ads offers another social platform that you can use to boost your lead generation efforts.
In fact, Twitter even allows you to run lead generation directly from Twitter. This way users can sign up for your email list without leaving Twitter.
YouTube is one of the largest social media platforms, and the second most popular search engine in the world. If you are using YouTube videos as part of your marketing strategy, then you can utilize your YouTube channel to grow your email list. Here is how to add YouTube action cards to your videos.
Have a Landing Page
Improve Your Email Marketing ROI with an effective Landing Page
A landing page is a page that has Call to Action, a sign up form & sometimes videos and or testimonials.
Visit an effective Landing Page Demo
- Remarking potential – Build your mailing list & having a database allows you to sell your other products and services.
- Grow your customer base – From visitors, to subscribers, to customers, to raving customers who repurchase and recommend.
Here are a few things to think about
Make it easy to subscribe
If your opt-in form (page) is too hard to sign up, has too many field to complete or if the article is too wordy, you will loose possible good future clients. Keep it simple and brief.
Send a welcome email
Touch your new list member straight after they opt-in to the offer and make sure they got the link or offer again.
Send follow up emails
- Send a thank you email, making sure they got the offer & give them the link again
- Send a reminder email a day or two later, touch base again a suitable time. However don’t hound your list member as they will unsubscribe.
- Make your follow up emails valuable to your list member
Think about mobile
A lot of people check their emails on their mobiles, so make sure it is easy to read on small screen devices.
Know your spam rules
A lot of innocent people send spam because they didn’t know any better. Read up on the CAN-SPAM act to avoid any trouble.
I create folders and sub-folders and diligently file emails away as soon as possible, or delete anything I no longer need. The thought of my inbox growing massive in number kind of scares me – an irrational fear that if it grows beyond a certain amount, it’s too late to be saved, and I’d just have to give up and let it run wild. Some might call it OCD, I just like to call it ‘organised’.
